ShopLiftr Blog

What if the real power of restaurant marketing isn’t just in new technology or clever campaigns—but in using digital tools to make people feel something? After a week reflecting on the whirlwind of the National Restaurant Association Show, I'm more certain than ever: the future belongs to brands that combine authentic storytelling with smart, data-driven digital engagement. Here’s what I learned—and why it matters now more than ever.

In the dynamic world of grocery retail and consumer packaged goods (CPG) brands, data-driven promotion strategies are transforming...