ShopLiftr Blog

ShopLiftr Marketing Site

Aug 143 min

Strategic Insights for H2 2024: ShopLiftr’s Q2 Trade Promotion Data and Trends for Grocery Retail Success

In the dynamic world of grocery retail and consumer packaged goods (CPG) brands, data-driven promotion strategies are transforming...

ShopLiftr Marketing Site

Jun 63 min

Navigating Inflation: How Fast Food Chains Leverage Pricing Strategies and Digital Marketing to Stay Competitive 🍔📈

The fast food industry, a staple of American dining, faces new challenges as economic shifts affect prices and consumer behavior....

ShopLiftr Marketing Site

May 232 min

Adapting to Consumer Cutbacks & Rising Menu Prices: The Fast-Food Industry's Key Challenges and Strategies

A recent article by Restaurant Business Online focused on the restaurant industry's current challenges and their implications for...

Genevieve Castonguay

May 102 min

Personalization at Scale: Navigating the Future of Programmatic CTV with ShopLiftr

Unlocking CTV’s potential: Hyper-personalization meets programmatic advertising with ShopLiftr. 🚀

Genevieve Castonguay

Apr 22 min

Driving Success in Grocery Retail: ShopLiftr's Q1 Trade Promotion Data Insights & Trends for 2024

In the rapidly evolving landscape of grocery retail and consumer packaged goods (CPG) brands, the strategic use of data-driven promotion...

ShopLiftr Marketing Site

Feb 263 min

Navigating the Loyalty Landscape: Food Industry’s New Strategies to Retain Cost-Conscious Shoppers

In the ever-evolving food retailer sector, loyalty is currency, and more than half of key food industry players are investing heavily in...

ShopLiftr Marketing Site

Jan 292 min

Using Shopliftr's 2023 Trade Promotion Data to Enhance Your 2024 Digital Marketing Strategy as a Retailer or Brand

Leveraging ShopLiftr’s trade promotion data results from 2023, here are some tailored recommendations for brands and retailers to...

Genevieve Castonguay

Jan 152 min

Decoding Shopping Behavior: ShopLiftr's Extensive Database Surfaces Over 1.6 Million Grocery Trade Promotions & Reveals Key 2023 Insights

ShopLiftr's data-rich exploration of 2023 grocery trade promotions reveals the tactics of winning retailers & preferred consumer categories.