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  • Writer's pictureGenevieve Castonguay

Driving Success in Grocery Retail: ShopLiftr's Q1 Trade Promotion Data Insights & Trends for 2024

In the rapidly evolving landscape of grocery retail and consumer packaged goods (CPG) brands, the strategic use of data-driven promotion insights is revolutionizing the way marketing strategies are crafted. ShopLiftr leverages its invaluable proprietary database of grocery trade promotions aggregated from retailers' digital flyers, which is meticulously curated by dedicated data teams. This ensures the highest levels of accuracy, relevance, and timeliness, thanks to normalization by UPC and manual weekly updates.

ShopLfitr's Q1 Trade Promotion D


The latest figures from ShopLiftr's Q1 US trade promotion data report unveil a notable 5.8% increase in trade promotions year-over-year, boasting a total of 406,414 deals, up from the previous year's 382,886. This surge underscores the grocery retail promotion momentum, with leading chains like Hy-Vee, Safeway, ShopRite, and Kroger at the helm. The data also illuminates prominent deal categories such as Beer/Wine/Spirits, Breakfast Foods, Prepared Foods, Fresh Meat, and Fresh Fish/Seafood, offering a window into current consumer preferences and market trends.


As we advance through 2024, the focus sharpens on the importance of digital incentives and personalized promotion tactics for grocery retailers and CPG brands. The integration of ShopLiftr's data-driven insights into marketing initiatives allows these brands and retailers to tailor their offerings to align with the changing desires of consumers. Digital incentives, combined with dynamic advertising, present a golden opportunity to captivate shoppers instantly, delivering promotions that cater to individual tastes.


This personalized touch not only elevates the shopping experience but also cements customer loyalty and increases sales in an intensely competitive retail sector. By embracing hyper-personalization—a trend gaining traction as evidenced by a Coveo and Retail Systems Research (RSR) survey predicting a shift from mass-market promotions to personalized offers—retailers and brands can forge deeper connections with their customers.


Hyper-personalization can take many forms, from unique landing pages and bespoke product descriptions to dynamic pricing, and personalized loyalty rewards. By applying these innovative strategies and leveraging the insights from ShopLiftr’s data, retailers and brands can cultivate stronger relationships with customers, enhance brand loyalty, and propel sales forward.


These forward-thinking approaches are not just about staying ahead of the curve—they're about defining it, ensuring that businesses not only keep pace with the market in 2024 but set the stage for continued innovation and success in the years to come.

Want to learn more about how ShopLiftr's data-driven platform can amplify in-store sales?


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