Prime Day 2025: Why Localized, Real-Time Deals Are Retail’s Secret Weapon Against Amazon

Every July, Amazon’s Prime Day sets new benchmarks for e-commerce, with 2024’s event generating an estimated $12.9 billion in global sales, up 6.7% year-over-year according to eMarketer. The multi-day sales juggernaut has evolved from a single-brand shopping holiday to a retail industry phenomenon—one that shapes consumer expectations and spending patterns well beyond Amazon.com.

But Prime Day isn’t just Amazon’s story. It’s a wake-up call for every brand and retailer: in a world of always-on commerce, your share of voice—and your share of wallet—depend on your ability to engage shoppers with relevant, timely offers wherever they are. At ShopLiftr, we believe the most effective way to compete is with real-time, hyperlocal deals that drive both in-store and online traffic.

The Prime Day Halo: Opportunity—and Risk—for Retailers

Prime Day has become a rising tide that lifts many boats. Data from Numerator shows that in 2024, 41% of Prime Day shoppers also visited competing retailers, either to compare prices or to take advantage of rival “anti-Prime Day” promotions. Target, Walmart, and Best Buy each reported double-digit sales growth during the event period, per eMarketer.

Yet, there’s a catch: Amazon still captured over 65% of all Prime Day e-commerce sales. The implication is clear: competing retailers are playing catch-up, often with less data, fewer resources, and smaller digital megaphones.

Share of Voice: The Battle for Consumer Attention

According to a recent eMarketer survey, 78% of consumers say they are “overwhelmed” by the sheer volume of deals during Prime Day. In this noisy environment, brands and retailers can’t afford to blend in—they must break through with messaging that is relevant, timely, and locally resonant.

This is where share of voice becomes critical. Shoppers are bombarded with national offers, but research from PwC shows that 63% of consumers are more likely to act on a promotion that feels personalized and locally relevant. For brick-and-mortar retailers, this is a golden opportunity: by surfacing real-time, location-specific deals, you’re not just competing—you’re connecting.

Hyperlocal & Real-Time: Driving In-Store and Online Action

At ShopLiftr, we’ve seen firsthand how hyperlocal, dynamic offers drive measurable results. Campaigns using our real-time, hyperlocal deal platform saw up to 29% lift in in-store visits and drove ~8% product sales lift.

Why does this matter during Prime Day? Because while Amazon dominates online, nearly 77% of total retail sales in the U.S. are still projected to happen in physical stores in 2025 (eMarketer). Shoppers want convenience and immediacy—they’re searching for deals they can act on right now, whether that’s a last-minute dinner solution at the local grocery or a flash deal on backyard grills at a nearby big box.

Winning Prime Day—and Every Day

To compete with Amazon’s scale and sophistication, brands and retailers must activate their full omnichannel potential:

• Leverage real-time data to deliver deals based on local inventory, pricing, and shopper intent.

• Activate hyperlocal messaging across digital touchpoints—display, CTV, and digital out of home screens.

• Measure and optimize: Track which offers drive both digital and foot traffic, and iterate for continuous improvement.

  
  

Amazon may own Prime Day, but they don’t own your customers. By delivering the right deal to the ideal shopper on any screen, anywhere —online and in-store—you can win not just share of voice, but share of wallet.

Post Prime Day = Activate. With ShopLiftr, make every deal count—everywhere your shoppers are.

Citations:

eMarketer, “Prime Day 2024: Sales and Shopper Data,” July 2024

Numerator, “Prime Day 2024 Roundup,” July 2024

PwC, “2025 Global Consumer Insights Pulse Survey”

eMarketer, “US Retail Sales Forecast 2025,” June

For more insights on driving real-time, local engagement, visit https://www.shopliftr.com.