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ShopLiftr Blog


From Story to Sale: 6 Retail Shifts That Will Define 2026
ShopLiftr shares six critical insights from Groceryshop 2025 — revealing how brands can connect story and sale with data-driven, retail-agnostic agility and full-funnel dynamic creative.
Genevieve Castonguay
Oct 63 min read


One Week After the National Restaurant Association Show: Reflections on the Future of Restaurant Marketing
What if the real power of restaurant marketing isn’t just in new technology or clever campaigns—but in using digital tools to make people feel something?
After a week reflecting on the whirlwind of the National Restaurant Association Show, I'm more certain than ever: the future belongs to brands that combine authentic storytelling with smart, data-driven digital engagement.
Here’s what I learned—and why it matters now more than ever.
Genevieve Castonguay
May 283 min read


Strategic Insights for H2 2024: ShopLiftr’s Q2 Trade Promotion Data and Trends for Grocery Retail Success
In the dynamic world of grocery retail and consumer packaged goods (CPG) brands, data-driven promotion strategies are transforming...
ShopLiftr Marketing Site
Aug 14, 20243 min read
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