How We Work With Restaurants
No QSR or restaurant chain can be everything to everyone. The solution lies in being very special to someone, and then pressing that competitive advantage once it is established.
Quick Service Restaurants
A specific type of restaurant that serves fast-food cuisine and has minimal table service. QSRs often feature a drive-thru.
Full-service restaurant means a public eating place that has a full dinner, and/or lunch menu serving full course meals, daily prepared in its own kitchen, that are typically served at a table or counter.
Fast Casual Restaurants
Fast Casual is an intermediate concept between fast food and casual dining and has a higher dine in ratio than fast food/ quick service.
Bakeries & Cafes
A bakery cafe, or a sit-down bakery, is a retail bakery that includes a dining area for customers to sit and enjoy their food.
Own The Occasion
Use local & regional offers to deepen the consumer perception where to go for a specific occasion.
Restaurants can strive to own an occasion.
The effort to find what you should own begins as a branding exercise rather than a pricing one. But it will ultimately become the source of pricing power as the chain builds its menu around this core advantage.