THE L-BAR
What is an L-Bar?
A video ad format that frames your brand spot with an L-shaped panel carrying the live, local deal. ShopLiftr's L-Bar renders the current trade promotion, price, and nearest store for each market. The brand video plays untouched. The frame does the selling. Runs across CTV, OTT, online video, and DOOH.
See how it works.
IN-STREAM + ONLINE VIDEO
Every spot ends with a
reason to go.
In-stream and online video with live trade data: the ad carries the deal and the nearest store location.
Every version is rendered per market from the same live trade promotion data that powers ShopLiftr display, so video and display say the same thing about the same shelf.
CONNECTED TV & MOBILE VIDEO
From every screen to
the nearest store.
CTV builds the memory; the live trade deal attaches the errand.
Market-level rendering means the household in Plano and the household in Peoria see the same brand spot with their own price and their own store.
One creative, every retailer, no versioning.
