Question 1

What is off-site advertising and why does it matter for brands and retailers?

Accepted Answer

Off-site advertising runs across the open web, video, CTV, and digital out-of-home, everywhere shoppers spend time outside any single retailer's owned platform. For CPG brands, off-site is where reach extends beyond a single retail media network and where pre-shop influence happens. For retailers, off-site is how weekly circulars and in-store promotions get amplified into dynamic digital ads across every channel a shopper passes through before they walk in. The off-site performance engine closes the white space between banners - connecting shoppers with live deals, everywhere.

Question 2

Does ShopLiftr replace our retail media network investment?

Accepted Answer

No. ShopLiftr is complementary to retail media networks, not a replacement. RMNs activate inside a single retailer's ecosystem, on-site and in-app. ShopLiftr operates across the off-site environment, where shoppers spend their pre-shop time and where reach extends beyond any one banner. Winning brands use both: RMNs for lower-funnel intent at the retailer, ShopLiftr for retail-agnostic activation that proves incrementality against a matched test and control market.

Question 3

How does ShopLiftr measure incrementality?

Accepted Answer

ShopLiftr uses matched test and control markets, with third-party verified measurement partners including Nielsen Sales Data, Pathformance xAOC, Circana, and ABCS Insights. We don't grade our own homework. The output is store-level: foot traffic lift, sales lift, and incremental ROAS measured at the register, not platform-reported impressions.

Question 4

What powers ShopLiftr's trade promotions database?

Accepted Answer

ShopLiftr houses North America's largest proprietary trade promotions database covering over 200,000+ weekly refreshed deals across 300+ U.S. retailers and 50+ Canadian retailers, spanning 80,000+ retail locations. 1.81M+ unique promotions tracked in 2025. The data is sourced by live data teams, retailer-verified, and never scraped.

Question 5

Can agencies use ShopLiftr with their existing DSP?

Accepted Answer

Yes. ShopLiftr is DSP-agnostic. Agencies and in-house teams can keep their buying stack and integrate ShopLiftr's live trade data and dynamic creative layer through an ad-tech-only engagement. A fully managed model is also available for teams that prefer end-to-end execution.

Question 6

Can retailers use ShopLiftr to amplify their own weekly circulars?

Accepted Answer

Yes. ShopLiftr's ad tech platform and creative services infrastructure are purpose-built for retailers running multi-banner, multilingual campaigns at scale. Live circular and in-store promotion data feeds dynamic display, video, and DOOH creative, driving foot traffic and banner-level sales lift without adding internal creative production load. BYOD capability is available for retailers who want to plug in their own promotion feeds.

THE OFF-SITE PERFORMANCE ENGINE

Dynamic ads that know

TRUSTED BY BRANDS, RETAILERS, AND AGENCIES

BY THE NUMBERS

1.81M+

PROPRIETARY DATABASE

$5.11

NIELSEN : PATHFORMANCE

~29%

GROCERY RETAILER RESULTS

88,500+

LEADING CPG BRAND

THE PLATFORM

The off-site performance engine.

WHY SHOPLIFTR

Local relevance at scale.

WHO IT'S FOR

Built for the teams that

PROVEN RETAIL OUTCOMES

Incrementality reporting.

PARTNERS TALKING

From the teams