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The New Marketing Imperative In 2025's hyper-competitive digital landscape, speed to market is eclipsing sheer budget size as the critical driver of marketing results. According to Gartner's CMO Spend Survey 2025, 67% of marketers say the ability to act on real-time insights is now a greater predictor of campaign success than overall spend. Traditional brands, hampered by legacy processes, are increasingly outmaneuvered by agile competitors who pivot rapidly in response to shifting consumer needs, viral trends, and market disruptions. The Rise of Agile Brands The most striking evidence of this trend is found in the explosive growth of insurgent CPG brands. Bain & Company's 2024 Insurgent Brands report indicates that while the top 50 CPG companies posted a modest 1.2% year-over-year revenue increase in H1 2024, insurgent brands—often with leaner teams and smaller budgets—captured a remarkable 40% of sector growth . These disruptors are thriving not through sheer financial firepower, but through their ability to seize micro-moments, test at speed, and launch hyper-relevant campaigns within days, not weeks. Success Story unMEAT achieved a 30% sales lift at Walmart by leveraging hyper-local, digitally dynamic content—demonstrating the power of speed and relevance over traditional, mass-market plays. Breaking Through Traditional Bottlenecks Entrenched brands still face bottlenecks—lengthy approvals, siloed teams, and inflexible systems. According to Forrester's 2025 Marketing Agility Benchmark, enterprise brands report an average of 5.3 weeks from campaign ideation to launch, compared to just 1.1 weeks for agile insurgents. Brands succeeding today prioritize: Retail- and event-specific content:  Delivering timely, locally relevant messages tied to store-level promotions and inventory Integrated, omnichannel content systems:  Ensuring consistent messaging across paid, owned, and earned channels Operational flexibility:  Empowering teams to iterate creative and offers on the fly, based on real-time data The Technology Solution Agility at scale is now possible thanks to a new generation of marketing technology. Deloitte's 2025 CMO Survey found that 82% of high-performing brands deploy advanced creative automation tools , enabling them to launch hundreds of ad variations in real time without sacrificing brand standards. Key Capabilities Driving Results Automated creative generation:  Personalized ad content for every audience, channel, and location Real-time adaptation:  Dynamic creative optimization based on sales trends, weather, or local events Retail-specific integration:  Seamless connection to inventory, promotions, and first-party data for maximum relevance Workflow automation:  Reducing creative production time by up to 85% Building Systems for Speed Winning in this environment requires more than just tools—it demands a culture of speed and the systems to support it. Brands must: Accelerate creative cycles:  Deploy, test, and optimize content across platforms in days, not weeks Balance consistency and customization:  Maintain brand integrity while tailoring for local markets Scale creative output:  Leverage automation to multiply creative capacity without ballooning costs Respond to real-world triggers:  React instantly to retail trends, competitor moves, and consumer behavior shifts ShopLiftr in Action ShopLiftr's innovative ad tech platform empowers brands to generate unlimited ad variations across any format, ensuring both speed and brand consistency. Our solutions have enabled clients to produce over 88,500 creative variations in a single campaign and automate the weekly production of nearly 4,800 video & display ad units across hundreds of retail locations —with measurable improvements in conversion and ROI. The New Marketing Mandate The message is clear:  In 2025, the competitive edge belongs to brands that move with speed and agility. As digital noise increases and consumer attention fragments, the capacity to react in real time—deploying the right message, to the right person, at the right moment—will increasingly outweigh the advantages of even the largest budgets. Brands investing in technology-driven, agile marketing systems will win market share, drive growth, and future-proof their relevance. Learn more about ShopLiftr's solutions Sources: Gartner CMO Spend Survey 2025 Bain & Company's 2024 Insurgent Brands report Forrester Marketing Agility Benchmark 2025 Deloitte CMO Survey 2025 WARC: "The Power of Speed in Retail Media" (2025) P2Pi: Slow Is The New Dead

Drawing from ShopLiftr's analysis of over 1.7 million trade promotions per year across 300 leading U.S. grocery retailers, we reveal comprehensive insights and trends that will shape promotional strategies for these crucial retail holidays. Our data-driven approach illuminates the path to enhanced consumer engagement and sales growth. Category Performance Analysis: A Three-Year View The evolution of promotional strategies across both holidays reveals fascinating patterns in consumer behavior and retailer approach. Our analysis demonstrates how these celebrations, while distinct, share common threads in promotional execution while maintaining their unique characteristics. Mother's Day Category Trends Category 2022 2023 2024 Beer/Wine/Spirits 6,232 8,567 7,697 Dairy 3,234 3,233 3,241 Meat (Fresh) 2,820 3,716 3,291 Snacks 2,743 3,441 3,191 Fruit (Produce) 2,696 3,321 2,977 Mother's Day promotions reveal a sophisticated balance between celebratory and essential categories. The dramatic surge in Beer/Wine/Spirits promotions during 2023, followed by strategic moderation in 2024, indicates retailers are fine-tuning their approach to match evolving consumer preferences. Fresh categories maintain remarkable consistency, suggesting their foundational role in holiday meal planning. Father's Day Category Evolution Category 2022 2023 2024 Beer/Wine/Spirits 7,888 7,029 8,117 Dairy 3,482 3,492 3,938 Meat (Fresh) 3,425 3,028 3,279 Snacks 3,204 3,312 3,847 Fruit (Produce) 3,129 3,263 3,295 Father's Day promotions showcase a distinct emphasis on entertaining and gathering, evidenced by consistently higher volumes in Beer/Wine/Spirits and Snacks categories. The steady growth in Dairy promotions, reaching nearly 4,000 deals in 2024, suggests retailers are successfully leveraging complementary categories to build larger baskets. Category Insights Deep Dive: Our analysis reveals several critical trends that demand attention in holiday promotional planning: Beer/Wine/Spirits dominance reveals changing celebration patterns, with consumers increasingly viewing both holidays as significant social occasions Fresh categories serve as crucial traffic drivers, with stable promotional volumes indicating their role in maintaining regular shopping patterns during holiday periods The rise in snack promotions, particularly for Father's Day, suggests evolving celebration styles trending toward casual entertainment Product-Level Deep Dive Individual product performance offers granular insights into consumer preferences, revealing distinct patterns between the two holidays while highlighting shared promotional opportunities. Mother's Day Top Products The Mother's Day product mix reflects a sophisticated balance between fresh ingredients and convenience items. Apples leading the promotions suggests retailers are positioning fresh produce as both cooking essentials and health-conscious gifting options. The strong presence of premium proteins indicates a focus on special meal occasions. Father's Day Top Products Father's Day product promotions heavily emphasize grilling and outdoor entertainment themes. The dominance of premium proteins, particularly pork and beef steak, combined with strong beverage promotions, indicates retailers are creating comprehensive outdoor cooking and entertainment solutions. Brand Performance Trends Brand performance analysis reveals distinct strategies for each holiday, with some brands maintaining consistent presence while others show tactical promotional spikes. Mother's Day Brand Leaders Brand 2022 2023 2024 Fresh Produce 553 449 432 Pepsi 366 423 286 Coca-Cola 436 383 283 Starbucks 315 536 298 Tide 185 238 185 Mother's Day brand promotions show an interesting mix of traditional CPG leaders and specialty brands. The significant spike in Starbucks promotions during 2023 demonstrates the potential impact of targeted holiday campaigns. Father's Day Brand Performance Brand 2022 2023 2024 Pepsi 589 601 547 Coca-Cola 408 488 345 Tide 439 481 410 Coors Light 374 412 342 Kraft 643 - - Father's Day brand performance shows strong presence from beverage and household brands. The consistent leadership of Pepsi and the strategic withdrawal of Kraft highlight the dynamic nature of holiday promotional planning. Strategic Insights for Marketers 1. Timing and Promotional Windows Our analysis reveals optimal timing strategies that maximize promotional impact: Early planning window of 4-6 weeks allows for comprehensive campaign development Peak promotional activity 10-14 days pre-holiday captures maximum consumer attention Extended windows for premium categories enable higher-value purchase decisions 2. Category Management Strategy Successful holiday promotions require sophisticated category management: Strategic balance between premium and value offerings drives category growth Cross-category bundles enhance basket size and shopping experience Synchronized promotional timing maximizes category performance 3. Consumer Behavior Patterns Understanding evolving consumer preferences is crucial for promotional success: Premium and fresh products continue gaining importance in holiday celebrations Convenience without quality compromise drives purchase decisions Digital discovery plays an increasingly vital role in promotional engagement Key Performance Metrics to Track Promotional lift by category and product Cross-category purchase correlation Digital engagement rates Basket penetration of promoted items Return on promotional investment Looking Ahead: 2025 and Beyond Success in holiday promotions will increasingly depend on the ability to blend data-driven insights with emotional connection. Retailers and brands that effectively combine traditional promotional tactics with digital innovation, while maintaining focus on fresh and premium offerings, will be best positioned for success in the evolving retail landscape. To learn more about ShopLiftr's data-driven, dynamic digital ad solutions - click here! Methodology Note:  This analysis is based on promotional data collected from 300 leading U.S. grocery retailers' digital flyers to ShopLiftr's proprietary trade promotions database, spanning 2022-2024. All promotional counts have been normalized across retailers for consistent comparison.

The Evolving Retail Landscape As we navigate through 2025, the retail industry faces unprecedented challenges in pricing strategy and consumer behavior. Insights from the Progressive Grocer webinar, Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets, highlight the critical need for sophisticated pricing strategies that respond to real-time market dynamics. Key Market Statistics That Demand Action Price Sensitivity : Over 42% of consumers actively compare prices, highlighting the need for agile pricing strategies. Private Label Growth: Private label market share has surged to 19.4%, with a $0.50 average price gap from national brands, reshaping competitive dynamics. Promotional Inefficiencies: Only 68% of promotions generate true incremental sales, signaling a need for optimization. Tariff Impacts: New tariffs on imports from threaten fresh produce pricing stability. Critical Trends Reshaping Retail Pricing Technology-Driven Price Optimization The widespread adoption of electronic shelf labels (ESLs) is enabling retailers to implement more dynamic and responsive pricing strategies, with the capability to adjust prices based on real-time market conditions, consumer behavior, and competitive positioning. Personalization at Scale Advanced retailers are moving towards personalized pricing strategies, leveraging consumer data and AI to deliver individualized value propositions that resonate with specific customer segments and shopping behaviors. Private Label Evolution Private labels have transcended their traditional role as value alternatives, emerging as strategic assets that drive retailer differentiation and customer loyalty while delivering superior margins. Income-Based Paradox: Higher-income consumers are more promotion-sensitive and use digital tools for price comparisons, while lower-income consumers are less mobile and more affected by base price hikes. Strategic Imperatives for 2025 For Retailers Implement dynamic pricing technologies in digital marketing strategies that enable real-time price adjustments Balance private label growth with national brand partnerships to maintain healthy revenue streams Develop targeted promotional strategies based on local market demographics and shopping patterns Invest in digital capabilities that enhance price transparency and accuracy For Brands Strengthen upper-funnel marketing to maintain brand equity and justify price positioning Develop innovative promotional strategies that deliver true incremental value Tap into data to understand and respond to price sensitivity patterns Create value propositions that resonate across different income segments The Role of Digital Advertising in Dynamic Pricing In this complex pricing landscape, ShopLiftr's dynamic digital advertising platform offers a comprehensive solution for retailers and brands. By leveraging real-time pricing and promotional data, ShopLiftr enables: Automated synchronization of omnichannel digital advertisements with current pricing and promotions Targeted delivery of promotional messaging to specific consumer segments Enhanced price transparency and consumer trust through accurate, relevant data Improved promotional effectiveness through data-driven campaign optimization Looking Ahead As we progress through 2025, the ability to implement sophisticated, dynamic pricing strategies that can be incorporate into digital advertising strategies will become a key differentiator in retail success. Organizations that collaborate with agile, responsive, and data-driven digital advertising partners like ShopLiftr will be better positioned to navigate and lead in the evolving market landscape. Learn more about ShopLiftr's dynamic creative digital ad solutions here Source: Progressive Grocer Webinar - Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets

Key Insights from ShopLiftr's 2024 Grocery Trade Promotion Report ShopLiftr 2024 Grocery Trade Promotion Data In 2024, the grocery industry saw significant shifts. ShopLiftr's in-depth analysis offers valuable insights into these changes and the strategies used by leading retailers. Year-over-Year Growth In 2024, the total number of trade promotions increased by 7.8% compared to 2023 . This growth reflects a robust promotional strategy employed by retailers. Quarterly Consistency Every quarter in 2024 experienced an increase in promotions. Notably, Q3 had the highest surge, with an impressive 12.8% growth compared to Q3 2023 . Top Categories for Promotions Beer/Wine/Spirits emerged as the leading category, making up 14.72% of total promotions . Trailing this were Snacks and Dairy, indicating a clear consumer preference for these items. Retailer Strategies Hy-Vee maintained its position as the leader in unique trade promotions. Albertsons and Safeway also exhibited significant promotional activity. ShopLiftr 2024 Grocery Trade Promotion Data ShopLiftr's comprehensive examination of trade promotions involved over 300 prominent grocery retailers across the United States. The total analyzed promotions reached 1,748,221 . This meticulous data was sourced from retailers' digital flyers by dedicated data teams. They ensured accuracy through weekly updates and UPC normalization for relevant insights. Quarterly Analysis The distribution of promotions throughout 2024 showed a marked increase compared to 2023. Each quarter experienced growth: Q1: 405,406 promotions (+30,463 from Q1 2023) Q2: 431,783 promotions (+16,901 from Q2 2023) Q3: 468,859 promotions (+53,160 from Q3 2023) Q4: 442,173 promotions (+26,705 from Q4 2023) Total: 1,748,221 promotions (+127,229 from 2023) Stronger Trade Promotions in H2 of the Year This promotional strategy suggests retailers are maintaining a steady flow of promotions. They avoid major seasonal fluctuations while observing a modest boost in the latter half of 2024. Retailer Performance The analysis identified the top five retailers with the most unique trade promotions: Hy-Vee, Albertsons, Safeway, Pick n Save, and ShopRite. These retailers have adopted aggressive promotional strategies, contributing significantly to their market competitiveness. Hy-Vee stands out by offering a wide range of regional flyers. These highlight exclusive deals across various locations. ShopLiftr plays a crucial role in consolidating these hyper-local promotions, streamlining amplification, and simplifying the execution of complex campaigns through its dynamic advertising platform . Top Categories Consumer preferences and strategic focus shape the categories with the most promotions. The top ten categories in 2024 were: Beer/Wine/Spirits: 257,394 promotions (14.72%) Snacks: 117,163 promotions (6.70%) Dairy: 116,523 promotions (6.67%) Meat (Fresh): 96,857 promotions (5.54%) Prepared Foods: 88,934 promotions (5.09%) Fruit (Produce): 88,776 promotions (5.08%) Soda: 81,048 promotions (4.64%) Juice/Drinks: 67,084 promotions (3.84%) Breakfast Foods: 65,553 promotions (3.75%) Vegetables (Produce): 59,038 promotions (3.38%) Insights for Brands and Retailers Alcoholic Beverages: The dominance of Beer/Wine/Spirits in trade promotions highlights its importance for sales. Retailers should leverage promotions in this category to attract price-conscious consumers. Snacks and Convenience Foods: The multitude of promotions in Snacks indicates a shift toward consumer convenience. Brands can benefit from offering bundled deals or limited-time promotions. Staple Categories: Dairy, Meat, and Produce have significant promotional activity. Retailers should prioritize these staples to increase traffic and basket size as they attract consumers looking for deals on essentials. Beverages: The high number of promotions in Soda and Juice/Drinks reflects strong consumer demand in these areas. Brands may enhance promotional strategies by introducing new flavors or seasonal offerings. Health and Wellness: The presence of categories like Fruit and Vegetables indicates growing consumer interest in health. Retailers should highlight the benefits of these products through promotions aimed at encouraging healthier choices. Impact of Inflation and Consumer Sentiment The increase in trade promotions during 2024 can be tied to inflation and changing consumer sentiment. As prices rise, shoppers become more sensitive to costs, leading to a focus on promotions. Over 55% of US grocery shoppers have started shopping based on discounts and promotions in the last year. Retailers respond to this trend by increasing promotions to attract cost-conscious shoppers and maintain market share. Conclusion ShopLiftr's analysis of 2024 trade promotion data reveals a strategic focus on essential staple categories. Consumers are attracted by promotions on a variety of products, from luxury items to daily essentials. The consistent distribution of promotions through the year indicates that retailers aim to sustain a steady flow of customers, avoiding reliance on conventional seasonal sales. These insights are vital for retailers and brands. They help understand consumer purchasing behavior and refine promotional strategies, allowing them to meet consumer demand while driving sales. Are you ready to elevate your marketing strategy and achieve remarkable results? Discover how ShopLiftr's exclusive database and innovative, dynamic digital advertising solutions can transform your trade promotions and effectively motivate consumers. Contact us for a demo today!

The recent Retail Media Summit in Toronto  unveiled transformative insights into the future of retail media, where industry leaders shared their experiences navigating this dynamic landscape. As brands increasingly seek solutions for measurement, personalization, and cross-channel integration, the conference highlighted opportunities that align perfectly with ShopLiftr's innovative approach to retail media technology. The discussions revealed several crucial trends that are not only shaping the future of retail media but also validating the solutions that forward-thinking technology partners are bringing to market. Data-Driven Decision Making Takes Center Stage Kellogg's emphasis on incremental sales measurement highlights a critical industry shift. For example, their holiday campaign demonstrated how connecting digital coupon activations directly to in-store purchases provided unprecedented insight into consumer behavior. With marketing budgets remaining flat, brands like Kellogg's are leveraging data to maximize every dollar spent. In Canada, retail media will account for 1 in 5 digital ad dollars this year , underscoring the importance of data analytics in optimizing marketing spend. ShopLiftr directly addresses this need, providing comprehensive measurement capabilities and clear attribution insights that help brands optimize their ROI through similar connected experiences. RMNs: From Optional to Essential MARS Pets' strategic approach with their holiday pet food campaign demonstrates how Retail Media Networks (RMNs) have become indispensable. Their campaign across multiple RMNs achieved a 40% increase in engagement by adapting creative content in real-time based on consumer response. Over 60% of Canadian brands and agencies have partnered with retail media suppliers . This indicates a strong trend towards integrating RMNs into marketing strategies, highlighting their importance in the retail sector. ShopLiftr's trade promo database and personalization capabilities enable brands to maximize their investments similarly, delivering tailored & flexible experiences that resonate with specific consumer segments - whether they're pet parents, busy families, or value shoppers. Emerging Platforms Show Promise Molson Coors' success story with Uber Eats illustrates the potential of emerging platforms. Their beverage promotion campaign achieved remarkable results by connecting with consumers in the moment of purchase intent. Despite being new to RMNs, they saw a significant lift in sales by focusing on precise measurement and attribution. In Canada, online food delivery is expected to reach a projected $28.6 billion by 2030 (7.7% annual growth rate ), highlighting the opportunity in emerging platforms. ShopLiftr's flexible platform architecture supports this type of innovation, helping brands maintain consistency while adapting to new opportunities and integrations. Our robust measurement framework ensures transparency and accountability across all platforms, just as Molson Coors required for their pioneering campaign. The Future is Integrated As the industry moves toward greater integration of digital and physical retail experiences, ShopLiftr stands ready as an end-to-end partner. Our technology bridges the gap between online and in-store shopping, while our ad tech capabilities drive the personalization and engagement that modern consumers expect. With 73% of consumers use multiple channels across their shopping journey  and expect a seamless experience, integration is paramount. ShopLiftr's solutions ensure brands can meet these expectations effectively. Partnering for Success The challenges observed - from scaling measurement to managing creative across multiple channels - require sophisticated solutions. ShopLiftr's comprehensive platform addresses these challenges head-on: Measurement and attribution capabilities that provide transparent insights Seamless integration of creative services across channels, on any screen, any size, anywhere Dynamic creative personalization that enhances consumer engagement Robust analytics that support data-driven decision making As we look ahead to 2025 and beyond, success in retail media will depend on having the right technology partner. ShopLiftr's innovative platform, combined with our industry expertise, positions us as an ideal partner for brands navigating this evolving landscape. By simplifying complexity and delivering measurable results, we help our partners stay ahead of trends and drive meaningful outcomes in their retail media initiatives. Ready to transform your retail media strategy? Partner with ShopLiftr to turn these insights into action and drive measurable results in your retail media initiatives.

As we emerge from a challenging 2024 marked by inflation pressures and economic uncertainty, the digital marketing landscape continues to evolve rapidly. With retail digital ad spending projected to reach $107 billion by 2026, understanding and adapting to these changes and recognizing digital marketing trends will be crucial for maintaining competitive advantage in 2025 and beyond. The Evolution of Dynamic Creative Optimization (DCO) In an increasingly complex advertising ecosystem, Dynamic Creative Optimization has become essential for delivering personalized, relevant content across all touchpoints. Leading platforms like ShopLiftr are helping advertisers overcome the challenges of fragmented channels through retail-agnostic solutions that provide the flexibility and scalability needed to reach consumers effectively. The ability to adapt creative content in real-time across any screen size or format has become critical, as consumers expect seamless experiences across all digital channels. With AI-powered analytics enabling precise targeting and personalization, advertisers implementing DCO are seeing up to 50% improvement in engagement rates. Overcoming RMN & Creative Services Challenges While retail media networks continue to proliferate, with spending projected to reach $67 billion by 2025, advertisers face significant challenges in scaling their creative efforts across multiple platforms. The lack of standardization across networks has created inefficiencies and increased complexity in campaign management. Key challenges include: Difficulty in maintaining consistent brand messaging across diverse platforms Resource-intensive creative adaptation requirements Complex measurement and attribution across different networks High costs associated with platform-specific creative development Success Story: Scaling Creative Services with ShopLiftr One notable success story from ShopLiftr involves a major beverage company that faced the challenge of executing a comprehensive campaign across multiple platforms. By leveraging ShopLiftr's advanced creative automation technology, the company managed to produce 88,500+ creative variations over a six-week campaign involving six NFL teams and 48 SKUs. This remarkable feat was achieved through ShopLiftr's ability to generate limitless variations of digital ads in any size, ensuring highly targeted, real-time campaigns across all digital channels. AI and Predictive Analytics: Driving Innovation As the industry rebounds from inflation impacts, AI and predictive analytics are emerging as critical tools for optimizing advertising spend and improving campaign effectiveness. These technologies enable: Real-time optimization of creative elements based on performance data Predictive modeling to identify high-potential audience segments Automated creative adaptation across different formats and sizes Enhanced geotargeting capabilities for local relevance The Power of Omnichannel Presence With digital advertising in physical stores projected to increase by 46% , and over 87% of retail sales still occurring in physical locations, the ability to deliver consistent messaging across all channels has never been more important. Recent studies show that 62% of grocery shoppers have used digital offers to save money , making them more popular than traditional in-store sales (55%). Successful strategies must bridge the digital-physical divide through: Seamless integration of DOOH with mobile and online campaigns Real-time content adaptation based on local market conditions Synchronized messaging across all consumer touchpoints Integration of post-transaction advertising to enhance engagement Future-Proofing Your Digital Strategy As we look toward 2025, success will depend on the ability to navigate these challenges while leveraging emerging technologies. The focus should be on creating scalable, efficient solutions that can adapt to changing market conditions and consumer preferences. Organizations that invest in flexible, data-driven creative solutions while maintaining a strong focus on local relevance and real-time optimization will be best positioned to thrive in this evolving landscape. The key is not just adopting new technologies, but implementing them strategically to create more efficient, effective marketing operations that can weather economic uncertainties while delivering consistent results. Ready to transform your digital marketing strategy and stay ahead of the curve? Book a free demo with ShopLiftr today and discover how our proprietary trade data, dynamic creative ad tech, and simplified creative solutions can power your success in 2025 and beyond. Don't miss out on the opportunity to elevate your campaigns and achieve unparalleled results. Click here to get started! (1) ShopLiftr Empowers Advertisers by Solving Creative Challenges with Simplified, Scalable Multi-Channel Ad Solutions

As we approach 2025, the retail landscape is undergoing a dramatic transformation. The long-standing narrative of e-commerce versus brick-and-mortar is giving way to a new reality: the 'retail renaissance.' This shift is redefining how we shop, advertise, and engage with brands. Let's dive into the key trends shaping this new era of retail: The Phygital Convergence Despite the e-commerce boom, it's crucial to note that over 80% of retail sales still occur in physical locations. However, the way these spaces are utilized is evolving. Digital advertising in physical stores is projected to increase by a staggering 46% , signaling a significant shift in how brands engage with consumers in-store. This convergence is creating exciting opportunities for retailers and advertisers alike. For instance, retail media search ad spending is expected to account for nearly two-thirds of the $67 billion projected for retail media network ad spending by 2025. This growth underscores the importance of integrating digital strategies into physical retail environments. AI: The Game-Changer in Retail Artificial Intelligence is revolutionizing every aspect of retail, from personalization to operational efficiency. AI enables real-time decision-making, customization of ads, and supports creative processes. Generative AI, in particular, is poised to reshape advertising operations, enhancing personalization at scale. For marketers, this means a shift towards more data-driven strategies . Customer Data Platforms (CDPs) and first-party data are becoming essential for targeted advertising and personalization. The challenge lies in balancing this personalization with growing privacy concerns, especially as we transition to a cookieless future. The Omnichannel Imperative Creating a seamless experience across online and offline channels is no longer optional – it's imperative. Consumers expect a cohesive journey , whether they're browsing on their phone, shopping in-store, or engaging with a brand on social media. This omnichannel approach extends to measurement as well. There's a growing need for interconnected data to accurately measure the effectiveness of campaigns across all touchpoints. Marketers are advised to focus on holistic strategies rather than siloed approaches. Emerging Ad Formats and Strategies The retail renaissance is giving rise to new advertising opportunities: 1. Non-endemic advertising: Retailers are increasingly selling ad space to non-endemic brands, diversifying their revenue streams. 2. Post-transaction advertising: Personalized ads after transactions are enhancing engagement opportunities, especially for non-endemic brands. 3. Audio display advertisements: These are emerging as an innovative method to capture consumer attention in an increasingly crowded digital space. Consumer Behavior: The Driving Force Understanding evolving consumer behavior is crucial. For instance, consumers are increasingly using platforms like Amazon for product research, challenging the dominance of traditional search engines. While social networks are less popular for search among adults, they are favored by younger consumers. The holiday season of 2024 is expected to reveal consumer mindsets shaped by economic pressures. Consumers are likely to be more intentional with spending, focusing on smaller basket sizes due to inflation. Advertisers must adapt to these changing behaviors by focusing on longer-term attribution and meeting consumers where they are. Looking Ahead: Strategies for Success As we navigate this retail renaissance, several strategies will be key to success: 1. Focus on Customer Lifetime Value: Build long-term relationships with customers, considering the entire customer journey in marketing decisions. 2. Enhance Engagement and Conversions: Prioritize conversions and engagement through thoughtful content strategies and a strong brand voice. 3. Simplify Complexity: The programmatic advertising landscape is fragmented. Solutions that simplify these complexities and enhance user experiences will be invaluable. 4. Embrace Innovation: Stay open to new technologies and platforms. Companies like PayPal and United Airlines are joining the commerce media landscape, indicating the broad reach of these changes. Conclusion The future of retail isn't about choosing between digital or physical – it's about creating a blended reality that meets consumers wherever they are. Brands and retailers that can navigate this new landscape with creativity, empathy, and technological savvy will not just survive, but thrive in the retail world of 2025 and beyond. As we embrace this retail renaissance, the key will be to remain agile, data-driven, and customer-centric. The possibilities are endless for those ready to reimagine the retail experience. What are your thoughts? Follow ShopLiftr for more industry insights! Source: eMarketer Summit: Top Trends of 2025 #RetailRenaissance #Phygital #Ecommerce #BrickAndMortar #DigitalAdvertising #AIinRetail #GenerativeAI #CustomerData #Omnichannel #RetailTrends #MarketingStrategy #ConsumerBehavior #AdTech #RetailInnovation #CustomerEngagement #DataDrivenMarketing #PrivacyInAdvertising #FirstPartyData #CDP #RetailMedia #PostTransactionAds #AudioAds #HolidayShopping #CustomerLifetimeValue #ProgrammaticAdvertising #CommerceMedia

It's been a week since the GroceryShop conference ended, but the learnings and insights are still resonating. Let's recap the key takeaways and themes from the conference: Personalization & Dynamic Advertising: - Theme : The conference emphasized the importance of personalization in driving brand loyalty and advocacy through dynamic advertising. - Example : PepsiCo showcased how personalized ad experiences boost conversion rates and drive brand loyalty. - Statistic : Companies leveraging data-driven personalization and dynamic ad technology have seen a significant 7-10x increase in sales-to-cost ratio. Unified Omnichannel Experiences: - Theme : Integrating online and offline retail environments to provide seamless shopping experiences for customers. - Example : Kraft Heinz established an independent e-commerce organization to enhance the connected consumer experience across various platforms. - In-store Digitization : Implementing digital out-of-home (DOOH) and digital shelf technologies can enhance customer engagement and drive conversion rates. Customer-Centric Approach: - Theme : Understanding consumer preferences and behaviors to personalize marketing strategies and enhance brand loyalty. - Example : Lidl implemented a rebranding campaign to enhance brand perception and emotional resonance among consumers. - Takeaway : Real-time feedback mechanisms significantly improve consumer behavior understanding, leading to more personalized marketing strategies and increased lifetime customer sales. Collaborative & Strategic Partnerships: - Theme : Collaboration with CPG companies, retailers, and technology partners to drive revenue growth through tailored experiences. Strategic partnerships can drive brand visibility and customer loyalty through targeted and impactful advertising campaigns. - Example : White Castle's innovative pop-up events with HEB strengthened retailer partnerships and created memorable brand experiences. Technological Innovation & AI: - Theme : Leveraging advanced technologies like AI and DCO for contextually relevant advertising solutions. - Example : Ahold Delhaize's dynamic pricing adjustments using AI-driven forecasts every 15 minutes showcased innovation in pricing strategies. - In-store Digitization: Exploring emerging mediums like Caper Carts for personalized and interactive in-store advertising experiences. By emphasizing personalization, unified omnichannel experiences, customer-centric approaches, collaborative partnerships, and technological innovation, brands and retailers can stay competitive and engage customers effectively in the evolving retail landscape. Follow ShopLiftr's blog for more industry insights and up-to-date trends. Curious what we do? Explore ShopLiftr's digital dynamic ad tech platform here.

In the dynamic world of grocery retail and consumer packaged goods (CPG) brands, data-driven promotion strategies are transforming marketing approaches. ShopLiftr harnesses its exclusive database of grocery trade promotions, aggregated from top retailers' digital flyers and curated by dedicated data teams. This process ensures the utmost accuracy, relevance, and timeliness through UPC normalization and weekly manual updates. The latest Q2 US trade promotion data report from ShopLiftr reveals a significant 4.1% year-over-year increase in trade promotions, with a total of 431,738 deals, compared to 414,882 in 2023. This growth highlights the ongoing momentum in grocery retail promotions, with leading chains like Hy-Vee, Albertsons/Safeway, CVS, and Pick'N'Save spearheading the activity. The data also highlights key deal categories, offering a glimpse into current consumer preferences and market trends. Market Shifts for CPGs and Retailers As we progress through the backend of 2024, the market for Consumer Packaged Goods (CPGs) and retailers is experiencing significant shifts. The growing divide in spending habits between lower-income and affluent consumers is complicating growth strategies for CPG companies. Wealthy shoppers are willing to pay more for high-quality name brands, while lower-income shoppers are seeking discounts and switching to private labels. This divide is reflected in the performance of companies like Nestlé, which expects stable volume growth, and General Mills, which saw a decline in sales volumes.* Importance of Leveraging Real-Time Promotions In this evolving landscape, the emphasis on digital incentives and personalized promotion tactics for grocery retailers and CPG brands becomes increasingly critical. Integrating ShopLiftr’s data-driven insights into marketing strategies enables brands and retailers to adjust their offerings to meet evolving consumer desires. Digital incentives, combined with dynamic advertising, provide a powerful opportunity to engage shoppers immediately, delivering promotions that cater to individual tastes. Why Personalized Promotions Matter Targeted Engagement:  Personalized promotions allow brands to tailor their marketing efforts to specific consumer segments, ensuring that the right offers reach the right people. This is especially important given the diverse spending habits of different income groups. Customer Retention:  By offering personalized discounts and promotions, brands can keep their existing customers engaged and loyal, reducing the likelihood of them switching to competitors. Increased Sales:  Personalized promotions can drive higher conversion rates as consumers are more likely to respond to offers that are relevant to their preferences and needs. Data-Driven Insights:  Leveraging data to create personalized promotions provides valuable insights into consumer behavior, helping brands refine their strategies and improve overall marketing effectiveness. Competitive Advantage:  In a market where competition is fierce, personalized promotions can differentiate a brand from its competitors, making it more appealing to both affluent and price-sensitive consumers. The Big Takeaway By adopting innovative strategies and leveraging insights from ShopLiftr’s data, retailers and brands can build stronger customer relationships, enhance brand loyalty, and drive sales growth. This personalized approach not only enhances the shopping experience but also strengthens customer loyalty and boosts sales in a fiercely competitive retail environment. Introducing Dynamic DOOH! Additionally, ShopLiftr has expanded its suite of dynamic digital solutions with the introduction of programmatic Digital Out-of-Home (DOOH) advertising. This new offering amplifies the omnichannel presence for advertisers, allowing them to reach consumers through multiple touchpoints seamlessly. These forward-thinking strategies are not just about staying ahead of the curve—they are about setting it, ensuring that businesses not only keep pace with the market in 2024 but also pave the way for continued innovation and success in the future. Want to learn more about how ShopLiftr's data-driven platform can amplify in-store sales? Source : https://content-na1.emarketer.com/cpg-premiumization-discounts-boost-volumes-growth #shopliftr #digitaladvertising #tradepromotions #grocerycircular #cpg #dynamiccreative #adtech #2024

The fast food industry, a staple of American dining, faces new challenges as economic shifts affect prices and consumer behavior. Inflation has reshaped the landscape, prompting fast food giants like McDonald's to adapt. Let’s explore the key trends and strategies these companies are using to stay competitive. Inflation’s Impact on Fast Food Pricing Inflation has put a strain on consumer budgets, and fast food prices have not been immune. According to the Bureau of Labor Statistics, annual inflation for the fast-food sector stands at 4.8%, with prices in “limited-service restaurants” increasing by 47% since 2014 [USA Today]. Major chains like Carl’s Jr./Hardee’s have more than doubled their prices over the last decade, while Wendy’s and others have seen near-doubling in prices [USA Today]. Consumer Sentiment and McDonald’s Strategy Despite a cooling in the pace of price growth, the pinch of higher prices remains a concern for many consumers. Executives at McDonald's have noted a decline in consumer confidence, driven by elevated costs that affect spending decisions. Even though worker pay has risen, the prices paid by consumers have also increased, impacting their purchasing power [CNBC]. To tackle this, McDonald’s CEO Chris Kempczinski has emphasized a “laser-focused” approach on affordability, highlighting the introduction of value meals and competitive pricing as key strategies. The company is introducing a limited-time $5 value meal, recognizing that some diners find fast food prices steep, and aims to attract diners by offering value meals and maintaining competitive pricing [CNBC]. Regional Price Variations The cost of a meal can vary significantly by region. For instance, a Big Mac combo is most affordable in Houston, priced at $7.89, but can cost nearly $15 in Seattle [USA Today]. Such variations highlight the importance of localized pricing strategies to cater to different markets effectively. Digital Marketing and Dynamic Pricing In response to these challenges, fast food chains are increasingly turning to digital marketing and innovative pricing strategies. Wendy’s is at the forefront, investing $20 million in new digital menu boards across the U.S. These boards will facilitate dynamic pricing, where the cost of items varies based on demand, akin to ride-hailing services’ surge pricing model [MSN]. This approach, combined with AI-driven menu alterations and proactive pre-shop selling tactics, aims to enhance customer experience and sales. Moreover, fast food chains are leveraging digital tools like drive-thru voice bots and enhanced mobile app experiences to streamline operations and offer personalized deals [BIV]. The Importance of Value Messaging Amid persistent food inflation, emphasizing value has become crucial. Experts suggest that fast food brands need to reinforce their value propositions to maintain consumer loyalty. This involves not only competitive pricing but also clear communication of the value-for-money aspect of their offerings. By focusing on value messaging, brands can better align with consumer expectations and preferences, ensuring that customers feel they are getting a good deal despite rising prices. This strategy has become even more important as consumers reach their limit on paying high menu prices, making it essential for fast food chains to rethink and innovate their value marketing strategies [AdAge]. --- Conclusion The fast food industry is at a pivotal juncture, where understanding and responding to economic pressures are vital for sustained success. By focusing on affordability, leveraging digital innovations, and reinforcing value messaging, fast food chains like McDonald's and Wendy’s are not just surviving but potentially setting new standards for the industry. As inflation continues to challenge consumer spending, these strategic adaptations will be crucial in maintaining a competitive edge. By embracing these comprehensive strategies, fast food chains are not just responding to the immediate challenges posed by inflation but are also positioning themselves for future resilience and growth. The integration of digital marketing and dynamic pricing models represents a forward-thinking approach that could redefine the industry's landscape. As consumers continue to navigate economic pressures, the fast food industry’s commitment to affordability and innovation will be key to sustaining customer loyalty and driving long-term success. Learn more about ShopLiftr’s dynamic digital display and video capabilities for restaurants with their Table Turnr program. --- Sources: 1. [CNBC](https://www.cnbc.com/2024/04/30/companies-from-mcdonalds-to-3m-warn-inflation-is-squeezing-consumers.html) 2. [USA Today](https://www.usatoday.com/story/money/2024/05/26/fast-food-inflation-charted/73792477007/) 3. [MSN](https://www.msn.com/en-us/money/companies/wendy-s-tests-surge-pricing-pioneers-20m-digital-upgrade-in-fast-food-industry/ar-BB1j2x90) 4. [BIV](https://biv.com/news/do-you-want-ai-with-that-fast-food-chains-go-digital-with-dynamic-pricing-bots-8370391) 5. [AdAge](https://adage.com/article/marketing-news-strategy/fast-food-has-value-marketing-problem-here-how-fix-it/2560266)

A recent article by Restaurant Business Online focused on the restaurant industry's current challenges and their implications for fast-food restaurants. Here are the main takeaways: 1. Consumer Cutbacks: Due to inflation and rising menu prices, consumers are cutting back on dining out. This trend is particularly impacting lower-income consumers, who are struggling more than higher-income consumers. 2. Impact on Fast-Food Chains: Quick-service restaurants, including fast-food brands like McDonald's, Jack in the Box, KFC, and Papa John’s, have been hit the hardest by the changing consumer environment. These brands are experiencing declines in customer traffic. 3. Shift to Value Marketing: To adapt to consumer behavior, restaurant chains, including fast-food brands, are shifting their marketing focus towards value offerings. This includes introducing meal deals and value promotions to attract customers looking for affordable dining options. 4. Grocer Competition: Grocers are lowering prices on food items, making dining at home more attractive compared to eating out. Retail food prices reduced by 0.2% in April, while fast-food chains increased prices by 0.4%. This trend is further impacting fast-food chains as consumers opt for home-cooked meals over restaurant dining. 5. Industry Response: Restaurant chains are responding to the changing landscape by emphasizing value in their offerings. Companies like McDonald’s, Wendy’s, and Jack in the Box are introducing value meal options to remain competitive in the market. In the face of challenges impacting fast-food restaurants, ShopLiftr can leverage its dynamic, data-driven ad tech solutions to appeal to consumers and drive both foot traffic and sales. By utilizing geotargetted digital display and video ads to reach consumers in real-time, ShopLiftr can help fast-food brands effectively reach their target audience and provide a platform to amplify their value offerings and promotions. Leveraging their innovative technology, ShopLiftr can provide fast-food chains with the tools and strategies needed to navigate challenges, enhance customer loyalty, and drive sustainable growth in the evolving restaurant industry. #RestaurantIndustryInsights #FastFoodChallenges #ValueMarketingStrategy #DataDrivenSolutions #DynamicCreative #DigitalAdvertising #TableTurnr

In the dynamic landscape of digital advertising, the recent Google NewFront presentation underscored a pivotal shift: the launch of a centralized demand-side platform (DSP) within Display & Video 360 (DV360) that promises to streamline the complex world of streaming ad inventory. This move, which aims to reach an impressive 92% of connected TV (CTV) households, signals a revolution in the way programmatic CTV advertising is approached. The exponential growth of CTV is undeniable. With the majority of U.S. consumers now using CTV over traditional TV or social media, it has cemented itself as the primary medium for a diverse range of content consumption—from OTT video streaming to gaming. Yet, despite this enormous usage, the market is reaching a saturation point where user growth is slowing. This saturation implies that the battleground for advertisers will no longer be just about reaching new users but engaging the existing audience in more meaningful, personalized ways. The transformative power of AI and personalization is set to redefine this engagement. By tapping into these capabilities, advertisers can analyze vast amounts of data to predict consumer behaviors and serve ads that are not just relevant but also timely. Imagine a world where programmatic CTV can deliver messages to consumers in virtually real-time, transforming a passive viewing experience into an interactive one. This level of personalization ensures that the content resonates, capturing attention and driving action in a way that generic ads never could. With regulators scrutinizing 'walled gardens', such as the integration of DV360 with major streaming services, the future of such centralized ad exchanges may hang in the balance. Advertisers must remain agile and look for platforms that offer flexibility, data-driven insights, and the ability to adapt to changing regulatory landscapes. This is where ShopLiftr comes into play. ShopLiftr's capability to leverage a robust, flexible digital advertising platform aligns perfectly with the evolving needs of the CTV advertising space. By using a data-driven approach to render accurate, tailored, and location-specific digital display and video ads in the moment, ShopLiftr addresses some of the key challenges marketers face executing CTV advertising. By utilizing the largest trade promotions database in North America, advertisers engage consumers with accuracy down to the store, in English or Spanish, fueling in-store sales. As we stand at the cusp of a new era in programmatic CTV, it is platforms like ShopLiftr that will pave the way for advertisers to thrive. By combining the centralized convenience of a DSP such as Google's DV360 with the intelligent, real-time personalization capabilities of ShopLiftr, brands and retailers can look forward to not just reaching their audiences, but truly connecting with them in ways that drive meaningful engagement and in-store action. The future of CTV advertising is not just about being seen—it's about being smart, relevant, and irresistibly engaging. ShopLiftr is already equipped to deliver on this promise, positioning itself as a critical player in the evolution of programmatic CTV advertising. Learn more about ShopLiftr's Dynamic Video capabilities>>>