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Powered by ShopLiftr’s Proprietary Trade Promotion Database Coverage Period:  July 1 – September 30, 2025 Sustaine d Promotional Intensity Signals Retailers’ Fight for Share In Q3 2025, ShopLiftr’s proprietary trade promotion database captured 445,663 unique promotions  across North American grocery retail banners — a figure virtually unchanged from the previous quarter and consistent with the year’s trend toward sustained, high-volume promotional activity. Our quarterly totals tell the story of a category still defined by value-seeking shoppers and hyper-competitive retailers : Quarter Total Deals Captured QoQ % Change Q1 2025 445,804 — Q2 2025 447,010 +0.27 % Q3 2025 445,663 -0.30 % YTD 2025 (Q1–Q3) 1,338,477 — With three consecutive quarters above ~445K captured deals, promotional activity in 2025 remains on par with last year’s record-breaking 1.75 million promotions analyzed in 2024 , signaling a durable commitment to trade investment even as cost structures evolve. Executive Highlights Promotional volume plateaued but remains historically high, reflecting retailers’ focus on defending trips and share in an inflation-sensitive environment. Retailers and CPGs maintained broad promotional reach across channels — from grocery and mass to drug banners — ensuring visibility and deal consistency across both national chains and regional players. Private-label acceleration is intensifying; banners are using house brands as visible price anchors. Category barbell effect: shoppers trade down in staples (protein, dairy) but splurge selectively in beverages, wellness and snacking — each showing strong TPR rotation. Expanded digital circular adoption and in-store retail-media integration  ( retailer-media networks are moving toward unified platforms ) are setting the stage for 2026’s unified retail-media/retail-data models.¹ Category Leaders — Trip-Driving Essentials Dominate The top-promoted categories in Q3 reflect core basket drivers: center-store staples, beverages, dairy, frozen and household essentials. Despite stable volume, mix shifts favored private label and budget-conscious sub-lines, while premium indulgence categories (like sparkling beverages and confectionery ) maintained steady rotation to offset elasticity. Top Categories (by deal count) Beer / Wine / Spirits – 72,120 deals Snacks – 32,215 Dairy – 27,867 Fruit (Produce) – 25,043 Meat (Fresh) – 23,359 Prepared Foods – 22,161 Soda – 21,961 Juice / Drinks – 17,688 Breakfast Foods – 15,937 Vegetables (Produce) – 15,658 🟢 Context : Alcoholic beverages retained the #1 spot by a wide margin, with over twice as many deals as the next-highest category (Snacks). Fresh, refrigerated, and produce items collectively accounted for nearly half of all category-level promotions — evidence of continued emphasis on trip-driving everyday essentials . What this means for Q4/Q1 planning: Lean into barbell-value : pair “everyday value” items with occasional splurges (premium, seasonal or better-for-you) and surface both via dynamic creative. Use store-nearest logic + real-time promos to localize messaging (ShopLiftr SMART Display/Video + L-Bar overlays). Brand Leaders — Consistent Activation, Broader Reach Top brands mirrored their Q2 pattern, with large multi-SKU portfolios continuing heavy circular rotation to maintain visibility. Sustained “always-on” programs show that frequency and recency trump deep-discount depth  when combined with ShopLiftr’s dynamic creative tools. Top Brands Pepsi – 3,859 Coca-Cola – 3,678 Michelob Ultra – 3,294 Coors Light – 3,119 Starbucks – 3,092 Bud Light – 3,089 Hannaford (Private Label) – 3,020 Miller Lite – 2,777 Pillsbury – 2,657 Tide – 2,599 🟢 Context : Beverage portfolios dominated Q3 activity, with Pepsi and Coca-Cola collectively accounting for over 7,500 promotions . Alcohol brands followed closely, reinforcing the “refreshment” cluster as a key area of investment. Hannaford’s own brand showing in the top ten further signals private-label strength . Activation tips: Align creative strategy with shopper rhythm — timely, context-aware updates outperform static brand messaging. Pair national creative consistency with retailer-level precision to extend equity while driving measurable lift. Retailer Activity — Omnichannel Momentum The leading retailer groups maintained robust promotion counts, reinforcing that value remains the common currency across banners . Q3 also saw expanded digital circular adoption and in-store retail-media integration, aligning with retailer-media networks that are now building unified omnichannel platforms.² What to watch: Category resets (late Q3/early Q4) can briefly distort deal counts; watch for bounce-backs in weeks 42–48 as holiday plans ramp. Product Movers — Trip Anchors and Seasonal Cross-Promos Top-featured SKUs reflect trip-driver staples (bread, milk, snack multipacks) and seasonal rotation (grilling, back-to-school, early holiday). Macro & Market Context In the U.S., food-at-home CPI rose +2.7% YoY  in September 2025; meats posted +5.2% , nonalcoholic beverages +5.3% .³ The global retail-media market is forecast to see continued double-digit growth, with U.S. retail-media spend projected to top US$179.5 billion closing 2025 .⁴ Year-Over-Year Snapshot Metric 2024 Full-Year 2025 YTD (Q1–Q3) Variance Total Captured Promotions 1.75 M 1.34 M −23% vs full year (steady pace) Note:  The 2024 figure is a full-year total from ShopLiftr’s prior published report; the 2025 quarterly numbers are category totals from Q1–Q3. They serve trend-direction rather than direct equivalency. Methodology Source : ShopLiftr Proprietary TPR Database, Q3 2025 (July 1–September 30) Coverage : This meticulous data was sourced by dedicated data teams, captured from top 300 grocery retailers' digital flyers, shelf promotions & direct retailer feeds; never scraped. Accuracy is ensured through weekly updates and UPC normalization for relevant insights. Key Takeaway Trade promotions aren’t slowing—they’re stabilizing   at elevated volume. As cost pressures ease but shoppers stay value-focused, CPGs and retailers shift toward precision, localization and creative relevance —areas where ShopLiftr’s dynamic activation platform provides a measurable edge. Ready to see how your category stacks up — and how your brand can turn trade data into performance? Experience ShopLiftr’s dynamic creative platform in action. Curious about the NEW L-Bar video? References Retail media networks are maturing with unified buying and measurement capabilities. Total Retail+2Progressive Gr ocer+2 Grocery Dive: Food-at-home prices +2.7% YoY in August 2025, driven by beef, eggs, coffee. grocerydive.com BLS CPI selected categories: Food at home +2.7% YoY (Sept 2025); meats +5.2%; nonalcoholic beverages +5.3%. Bureau of Labor Statistics+1 Coresight Research: Global retail media market projected at US$179.5 billion in 2025. Supermarket News Retail media spend and growth trends: Omnichannel RMN spend was US$19.1 B (2024), estimated US$22.3 B (2025). Progressive Grocer

What we learned at Groceryshop 2025 — and what it means for brands and retailers navigating the new retail reality. The Pulse of Change Groceryshop 2025 wasn’t just another conference — it was a turning point. In Las Vegas, the conversations weren’t about the next shiny tool or buzzword. They were about what’s really working , what’s next, and how to connect story, data, and retail execution  in one seamless motion. From Mars and Sam’s Club to Honest, Chobani, and Walgreens — leaders spoke with urgency: “We can’t just buy reach anymore. We have to earn relevance.” And that’s where the next chapter of retail is heading — faster, smarter, and infinitely more local. 1. The Era of Volume-Led Growth Is Here Price-led growth has reached its ceiling. Boards are demanding volume  — not through deeper discounts, but through smarter storytelling, pack architecture, and retailer-specific execution. At Groceryshop, The Honest Company’s  Chief Growth Officer, Kate Barton, put it simply: “Companies that lean into complexity and customize by retailer will thrive.” And Chobani ’s Talia Monroe added: “Affordable nutrition is our core — we obsess about the consumer, not big media.” This shift plays directly into ShopLiftr’s dynamic-creative DNA  — enabling brands to scale personalization, automate benefit messaging , and tailor every promotion by retailer  without losing control of the brand story. 2. Trust and Transparency Win Shelf Space Walgreens, Haleon, and Carbone Fine Foods all reinforced one truth: partnerships thrive on clarity. Brands that share data, insight, and a category-first mindset are the ones earning the shelf and the shopper. As Joe Sta-Romana of Haleon said: “Put your cards face up — data, analytics, and a joint scorecard.” ShopLiftr helps partners do exactly that — turning live category and promo data into dynamic storytelling  that earns shopper trust where it matters most: at the point of decision. 3. Value and Joy Can Co-Exist Mondelez, Martie, and Giant Food spoke to today’s “barbell shopper”: some chasing value and accessibility , others seeking quality and joy . The brands winning most are those that blend both. “Trust isn’t about selling — it’s about making customers better,” said Mindy Shaltry of Mondelez. This is where dynamic relevance  becomes the differentiator. With ShopLiftr’s dynamic creative engine, brands can highlight value  (price per serving, family pack savings) and premium  (ingredients, joy, story) in one orchestrated flight. 4. Retail Media Is Maturing — But Activation Still Needs Agility From Ferrero to Bayer, leaders acknowledged that RMNs can’t stand alone. Brands are building internal incrementality models, connecting upper-funnel storytelling with shopper-facing creative. Katie Neil of Coca-Cola  reminded attendees that: “TikTok is effectively the third-largest retail media network — discovery to conversion is collapsing there.” That collapse is the opportunity. ShopLiftr’s retail-agnostic approach  complements RMN buys — activating the connective tissue  between awareness, engagement, and conversion across display, video, DOOH, and the L-Bar . 5. Storytelling Is Still the Hardest (and Most Valuable) Skill From Liquid Death  to Kellanova  and Treasury Wine Estates , the theme was unmistakable: Stop switching messages. Start owning a narrative. Benoit Vatere of Liquid Death said it best: “Stay old-school — great writing first, then use data to aim it.” ShopLiftr’s L-Bar format embodies that principle — taking rich, emotional storytelling and anchoring it to live product, price, and availability  so inspiration can instantly turn into action. 6. Unified Commerce Is the Endgame Mars’ “One Demand Vision” summed it up perfectly: “The right engagement, the right moment, the right offer, the right touchpoint.” Sam’s Club, Marzetti, and Publicis all echoed the same sentiment — discovery, loyalty, and fulfillment must now live on one connected spine. That’s where ShopLiftr’s full-funnel dynamic creative  delivers. From “Add to List” to “Find in Aisle” to “Earn & Burn,” we help brands unify the shopper journey  across screens and stores — retail-agnostic, real-time, and measurable. The Throughline: Retail Agility Is Not Optional The future isn’t about who spends more — it’s about who moves smarter. Who can orchestrate every impression , match every message to moment , and prove lift beyond the click. That’s where ShopLiftr leads — helping brands connect: Story and Sale Purpose and Proof Insight and Execution Whether through L-Bar video overlays , dynamic display , or hyper-localized DOOH , ShopLiftr bridges the storytelling gap between the shelf and the shopper — any screen, any retailer, anywhere. 🎬 Watch the L-Bar in Action See how ShopLiftr connects brand storytelling to real-time retail data — driving measurable lift and impact. Read our press release Ready to Make Your Story Work Harder? Let’s talk about how ShopLiftr can help you unify creative, commerce, and retail outcomes for your next campaign.  #RetailAgility #Groceryshop2025 #ShopLiftr #LBar #DynamicCreative #ShopperMarketing #CPGInnovation

Every July, Amazon’s Prime Day sets new benchmarks for e-commerce, with 2024’s event generating an estimated $12.9 billion in global sales, up 6.7% year-over-year according to eMarketer. The multi-day sales juggernaut has evolved from a single-brand shopping holiday to a retail industry phenomenon—one that shapes consumer expectations and spending patterns well beyond Amazon.com . But Prime Day isn’t just Amazon’s story . It’s a wake-up call for every brand and retailer: in a world of always-on commerce, your share of voice—and your share of wallet—depend on your ability to engage shoppers with relevant, timely offers wherever they are. At ShopLiftr , we believe the most effective way to compete is with real-time, hyperlocal deals that drive both in-store and online traffic. The Prime Day Halo: Opportunity—and Risk—for Retailers Prime Day has become a rising tide that lifts many boats. Data from Numerator shows that in 2024, 41% of Prime Day shoppers also visited competing retailers , either to compare prices or to take advantage of rival “anti-Prime Day” promotions. Target, Walmart, and Best Buy each reported double-digit sales growth during the event period, per eMarketer. Yet, there’s a catch: Amazon still captured over 65% of all Prime Day e-commerce sales. The implication is clear: competing retailers are playing catch-up, often with less data, fewer resources, and smaller digital megaphones. Share of Voice: The Battle for Consumer Attention According to a recent eMarketer survey, 78% of consumers say they are “overwhelmed” by the sheer volume of deals during Prime Day . In this noisy environment, brands and retailers can’t afford to blend in—they must break through with messaging that is relevant, timely, and locally resonant. This is where share of voice becomes critical. Shoppers are bombarded with national offers, but research from PwC shows that 63% of consumers are more likely to act on a promotion that feels personalized and locally relevant. For brick-and-mortar retailers, this is a golden opportunity: by surfacing real-time, location-specific deals, you’re not just competing— you’re connecting. Hyperlocal & Real-Time: Driving In-Store and Online Action At ShopLiftr, we’ve seen firsthand how hyperlocal, dynamic offers drive measurable results. Campaigns using our real-time, hyperlocal deal platform saw up to 29% lift in in-store visits and drove ~8% product sales lift. Why does this matter during Prime Day? Because while Amazon dominates online, nearly 77% of total retail sales in the U.S. are still projected to happen in physical stores in 2025 (eMarketer). Shoppers want convenience and immediacy—they’re searching for deals they can act on right now, whether that’s a last-minute dinner solution at the local grocery or a flash deal on backyard grills at a nearby big box. Winning Prime Day—and Every Day To compete with Amazon’s scale and sophistication, brands and retailers must activate their full omnichannel potential: Leverage real-time data to deliver deals based on local inventory, pricing, and shopper intent. Activate hyperlocal messaging across digital touchpoints—display, CTV, and digital out of home screens. Measure and optimize : Track which offers drive both digital and foot traffic, and iterate for continuous improvement. Amazon may own Prime Day, but they don’t own your customers. By delivering the right deal to the ideal shopper on any screen, anywhere —online and in-store—you can win not just share of voice, but share of wallet. Post Prime Day = Activate. With ShopLiftr, make every deal count—everywhere your shoppers are. Citations: eMarketer, “Prime Day 2024: Sales and Shopper Data,” July 2024 Numerator, “Prime Day 2024 Roundup,” July 2024 PwC, “2025 Global Consumer Insights Pulse Survey” eMarketer, “US Retail Sales Forecast 2025,” June For more insights on driving real-time, local engagement, visit https://www.shopliftr.com .

It’s been a week since I walked the bustling halls of the  National Restaurant Association Show  —three massive expo spaces, thousands of vendors, and a tidal wave of innovation at every turn. As Director of Marketing at  ShopLiftr , I went in looking for answers about the future of restaurant marketing. I left with something even more valuable:  clarity . The future is emotional, digital, and hyper-personalized. What struck me most wasn’t a single product or pitch, but a recurring theme: The brands that win tomorrow are the ones who tell their story with heart, deliver quality and convenience at every touchpoint, and harness data to turn insights into loyalty. It’s not just about what you sell—it’s how you make people  feel , and how you make their  lives easier. A Few Stories That Stuck With Me: Emotional Branding:  I was captivated by  James Bonanno ’s story of building  “Tap Room & Two Broken Bartenders” —a concept that thrives on local relevance and emotional resonance. They crafted  buzz  before opening day, ensuring guests walked in already invested. It’s a masterclass in authentic storytelling—a reminder that people don’t fall in love with logos, they  fall in love with stories. Reputation as a Living Promise:   Laurie Schalow  of Chipotle shared how crisis forced their brand to move from  “silence to storytelling. ” Her words echoed in my head: “A brand is something you build; a reputation is something you earn.”  In today’s world, transparency isn’t optional. It’s the foundation of trust—and storytelling is how we earn (and keep) that trust. Quality as a Core Value:  At  Bolay Fresh Bold Kitchen , quality isn’t just a tagline—it’s operationalized, from chef-driven menus to fresh ingredients and data-driven training.  The challenge?  Turning data into action. That’s where technology meets humanity. Your Story is Your Superpower:  Nathan Sno 's session on social media was a wakeup call. Anyone can copy your menu, but no one can copy  who you are.  The brands that break through clarify their story, hook fast, and stay true to a few core themes—again and again.  Spud Bros Express  didn’t change their food. They changed how they told their story—and went from one truck to $8M/year. Digital is the Main Course : From online ordering to loyalty programs,  digital isn’t a side dish anymore —it’s the heart of the guest experience. Personalization, seamless journeys, and relevance at every touchpoint are now non-negotiable. Where Does ShopLiftr Fit In? As I walked the show floor, it was clear:  there’s a gap.  Most exhibitors were focused on broad-stroke digital marketing—digital menus on-site, email, social. Very few are thinking about  precision, data-driven, omnichannel advertising that bridges the physical and digital.  "That’s our lane. And it’s a lane the industry desperately needs." We help brands  operationalize emotional storytelling —pairing local relevance with digital promotions. We turn  data into action , helping restaurants deliver quality and experience everywhere their guests interact. We  personalize at scale —ensuring every offer, every ad, every message feels like it was made just for you. The Opportunity Ahead The restaurant industry is changing faster than ever. The stakes are higher, but so is the potential. If we lead with empathy, lean into digital, and tell stories that matter, we can build brands that people don’t just notice—but love. I’m more excited than ever to help our partners bridge the gap between physical experience and digital engagement. If you’re ready to tell your story—and make it matter—let’s connect. Learn More >> #NRAShow #RestaurantMarketing #Storytelling #DigitalTransformation #DigitalAds #ShopLiftr #InsightstoAction #DataDriven #EmotionalBranding #Personalization

The New Marketing Imperative In 2025's hyper-competitive digital landscape, speed to market is eclipsing sheer budget size as the critical driver of marketing results. According to Gartner's CMO Spend Survey 2025, 67% of marketers say the ability to act on real-time insights is now a greater predictor of campaign success than overall spend. Traditional brands, hampered by legacy processes, are increasingly outmaneuvered by agile competitors who pivot rapidly in response to shifting consumer needs, viral trends, and market disruptions. The Rise of Agile Brands The most striking evidence of this trend is found in the explosive growth of insurgent CPG brands. Bain & Company's 2024 Insurgent Brands report indicates that while the top 50 CPG companies posted a modest 1.2% year-over-year revenue increase in H1 2024, insurgent brands—often with leaner teams and smaller budgets—captured a remarkable 40% of sector growth . These disruptors are thriving not through sheer financial firepower, but through their ability to seize micro-moments, test at speed, and launch hyper-relevant campaigns within days, not weeks. Success Story unMEAT achieved a 30% sales lift at Walmart by leveraging hyper-local, digitally dynamic content—demonstrating the power of speed and relevance over traditional, mass-market plays. Breaking Through Traditional Bottlenecks Entrenched brands still face bottlenecks—lengthy approvals, siloed teams, and inflexible systems. According to Forrester's 2025 Marketing Agility Benchmark, enterprise brands report an average of 5.3 weeks from campaign ideation to launch, compared to just 1.1 weeks for agile insurgents. Brands succeeding today prioritize: Retail- and event-specific content:  Delivering timely, locally relevant messages tied to store-level promotions and inventory Integrated, omnichannel content systems:  Ensuring consistent messaging across paid, owned, and earned channels Operational flexibility:  Empowering teams to iterate creative and offers on the fly, based on real-time data The Technology Solution Agility at scale is now possible thanks to a new generation of marketing technology. Deloitte's 2025 CMO Survey found that 82% of high-performing brands deploy advanced creative automation tools , enabling them to launch hundreds of ad variations in real time without sacrificing brand standards. Key Capabilities Driving Results Automated creative generation:  Personalized ad content for every audience, channel, and location Real-time adaptation:  Dynamic creative optimization based on sales trends, weather, or local events Retail-specific integration:  Seamless connection to inventory, promotions, and first-party data for maximum relevance Workflow automation:  Reducing creative production time by up to 85% Building Systems for Speed Winning in this environment requires more than just tools—it demands a culture of speed and the systems to support it. Brands must: Accelerate creative cycles:  Deploy, test, and optimize content across platforms in days, not weeks Balance consistency and customization:  Maintain brand integrity while tailoring for local markets Scale creative output:  Leverage automation to multiply creative capacity without ballooning costs Respond to real-world triggers:  React instantly to retail trends, competitor moves, and consumer behavior shifts ShopLiftr in Action ShopLiftr's innovative ad tech platform empowers brands to generate unlimited ad variations across any format, ensuring both speed and brand consistency. Our solutions have enabled clients to produce over 88,500 creative variations in a single campaign and automate the weekly production of nearly 4,800 video & display ad units across hundreds of retail locations —with measurable improvements in conversion and ROI. The New Marketing Mandate The message is clear:  In 2025, the competitive edge belongs to brands that move with speed and agility. As digital noise increases and consumer attention fragments, the capacity to react in real time—deploying the right message, to the right person, at the right moment—will increasingly outweigh the advantages of even the largest budgets. Brands investing in technology-driven, agile marketing systems will win market share, drive growth, and future-proof their relevance. Learn more about ShopLiftr's solutions Sources: Gartner CMO Spend Survey 2025 Bain & Company's 2024 Insurgent Brands report Forrester Marketing Agility Benchmark 2025 Deloitte CMO Survey 2025 WARC: "The Power of Speed in Retail Media" (2025) P2Pi: Slow Is The New Dead

Drawing from ShopLiftr's analysis of over 1.7 million trade promotions per year across 300 leading U.S. grocery retailers, we reveal comprehensive insights and trends that will shape promotional strategies for these crucial retail holidays. Our data-driven approach illuminates the path to enhanced consumer engagement and sales growth. Category Performance Analysis: A Three-Year View The evolution of promotional strategies across both holidays reveals fascinating patterns in consumer behavior and retailer approach. Our analysis demonstrates how these celebrations, while distinct, share common threads in promotional execution while maintaining their unique characteristics. Mother's Day Category Trends Category 2022 2023 2024 Beer/Wine/Spirits 6,232 8,567 7,697 Dairy 3,234 3,233 3,241 Meat (Fresh) 2,820 3,716 3,291 Snacks 2,743 3,441 3,191 Fruit (Produce) 2,696 3,321 2,977 Mother's Day promotions reveal a sophisticated balance between celebratory and essential categories. The dramatic surge in Beer/Wine/Spirits promotions during 2023, followed by strategic moderation in 2024, indicates retailers are fine-tuning their approach to match evolving consumer preferences. Fresh categories maintain remarkable consistency, suggesting their foundational role in holiday meal planning. Father's Day Category Evolution Category 2022 2023 2024 Beer/Wine/Spirits 7,888 7,029 8,117 Dairy 3,482 3,492 3,938 Meat (Fresh) 3,425 3,028 3,279 Snacks 3,204 3,312 3,847 Fruit (Produce) 3,129 3,263 3,295 Father's Day promotions showcase a distinct emphasis on entertaining and gathering, evidenced by consistently higher volumes in Beer/Wine/Spirits and Snacks categories. The steady growth in Dairy promotions, reaching nearly 4,000 deals in 2024, suggests retailers are successfully leveraging complementary categories to build larger baskets. Category Insights Deep Dive: Our analysis reveals several critical trends that demand attention in holiday promotional planning: Beer/Wine/Spirits dominance reveals changing celebration patterns, with consumers increasingly viewing both holidays as significant social occasions Fresh categories serve as crucial traffic drivers, with stable promotional volumes indicating their role in maintaining regular shopping patterns during holiday periods The rise in snack promotions, particularly for Father's Day, suggests evolving celebration styles trending toward casual entertainment Product-Level Deep Dive Individual product performance offers granular insights into consumer preferences, revealing distinct patterns between the two holidays while highlighting shared promotional opportunities. Mother's Day Top Products The Mother's Day product mix reflects a sophisticated balance between fresh ingredients and convenience items. Apples leading the promotions suggests retailers are positioning fresh produce as both cooking essentials and health-conscious gifting options. The strong presence of premium proteins indicates a focus on special meal occasions. Father's Day Top Products Father's Day product promotions heavily emphasize grilling and outdoor entertainment themes. The dominance of premium proteins, particularly pork and beef steak, combined with strong beverage promotions, indicates retailers are creating comprehensive outdoor cooking and entertainment solutions. Brand Performance Trends Brand performance analysis reveals distinct strategies for each holiday, with some brands maintaining consistent presence while others show tactical promotional spikes. Mother's Day Brand Leaders Brand 2022 2023 2024 Fresh Produce 553 449 432 Pepsi 366 423 286 Coca-Cola 436 383 283 Starbucks 315 536 298 Tide 185 238 185 Mother's Day brand promotions show an interesting mix of traditional CPG leaders and specialty brands. The significant spike in Starbucks promotions during 2023 demonstrates the potential impact of targeted holiday campaigns. Father's Day Brand Performance Brand 2022 2023 2024 Pepsi 589 601 547 Coca-Cola 408 488 345 Tide 439 481 410 Coors Light 374 412 342 Kraft 643 - - Father's Day brand performance shows strong presence from beverage and household brands. The consistent leadership of Pepsi and the strategic withdrawal of Kraft highlight the dynamic nature of holiday promotional planning. Strategic Insights for Marketers 1. Timing and Promotional Windows Our analysis reveals optimal timing strategies that maximize promotional impact: Early planning window of 4-6 weeks allows for comprehensive campaign development Peak promotional activity 10-14 days pre-holiday captures maximum consumer attention Extended windows for premium categories enable higher-value purchase decisions 2. Category Management Strategy Successful holiday promotions require sophisticated category management: Strategic balance between premium and value offerings drives category growth Cross-category bundles enhance basket size and shopping experience Synchronized promotional timing maximizes category performance 3. Consumer Behavior Patterns Understanding evolving consumer preferences is crucial for promotional success: Premium and fresh products continue gaining importance in holiday celebrations Convenience without quality compromise drives purchase decisions Digital discovery plays an increasingly vital role in promotional engagement Key Performance Metrics to Track Promotional lift by category and product Cross-category purchase correlation Digital engagement rates Basket penetration of promoted items Return on promotional investment Looking Ahead: 2025 and Beyond Success in holiday promotions will increasingly depend on the ability to blend data-driven insights with emotional connection. Retailers and brands that effectively combine traditional promotional tactics with digital innovation, while maintaining focus on fresh and premium offerings, will be best positioned for success in the evolving retail landscape. To learn more about ShopLiftr's data-driven, dynamic digital ad solutions - click here! Methodology Note:  This analysis is based on promotional data collected from 300 leading U.S. grocery retailers' digital flyers to ShopLiftr's proprietary trade promotions database, spanning 2022-2024. All promotional counts have been normalized across retailers for consistent comparison.

The Evolving Retail Landscape As we navigate through 2025, the retail industry faces unprecedented challenges in pricing strategy and consumer behavior. Insights from the Progressive Grocer webinar, Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets, highlight the critical need for sophisticated pricing strategies that respond to real-time market dynamics. Key Market Statistics That Demand Action Price Sensitivity : Over 42% of consumers actively compare prices, highlighting the need for agile pricing strategies. Private Label Growth: Private label market share has surged to 19.4%, with a $0.50 average price gap from national brands, reshaping competitive dynamics. Promotional Inefficiencies: Only 68% of promotions generate true incremental sales, signaling a need for optimization. Tariff Impacts: New tariffs on imports from threaten fresh produce pricing stability. Critical Trends Reshaping Retail Pricing Technology-Driven Price Optimization The widespread adoption of electronic shelf labels (ESLs) is enabling retailers to implement more dynamic and responsive pricing strategies, with the capability to adjust prices based on real-time market conditions, consumer behavior, and competitive positioning. Personalization at Scale Advanced retailers are moving towards personalized pricing strategies, leveraging consumer data and AI to deliver individualized value propositions that resonate with specific customer segments and shopping behaviors. Private Label Evolution Private labels have transcended their traditional role as value alternatives, emerging as strategic assets that drive retailer differentiation and customer loyalty while delivering superior margins. Income-Based Paradox: Higher-income consumers are more promotion-sensitive and use digital tools for price comparisons, while lower-income consumers are less mobile and more affected by base price hikes. Strategic Imperatives for 2025 For Retailers Implement dynamic pricing technologies in digital marketing strategies that enable real-time price adjustments Balance private label growth with national brand partnerships to maintain healthy revenue streams Develop targeted promotional strategies based on local market demographics and shopping patterns Invest in digital capabilities that enhance price transparency and accuracy For Brands Strengthen upper-funnel marketing to maintain brand equity and justify price positioning Develop innovative promotional strategies that deliver true incremental value Tap into data to understand and respond to price sensitivity patterns Create value propositions that resonate across different income segments The Role of Digital Advertising in Dynamic Pricing In this complex pricing landscape, ShopLiftr's dynamic digital advertising platform offers a comprehensive solution for retailers and brands. By leveraging real-time pricing and promotional data, ShopLiftr enables: Automated synchronization of omnichannel digital advertisements with current pricing and promotions Targeted delivery of promotional messaging to specific consumer segments Enhanced price transparency and consumer trust through accurate, relevant data Improved promotional effectiveness through data-driven campaign optimization Looking Ahead As we progress through 2025, the ability to implement sophisticated, dynamic pricing strategies that can be incorporate into digital advertising strategies will become a key differentiator in retail success. Organizations that collaborate with agile, responsive, and data-driven digital advertising partners like ShopLiftr will be better positioned to navigate and lead in the evolving market landscape. Learn more about ShopLiftr's dynamic creative digital ad solutions here Source: Progressive Grocer Webinar - Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets

Key Insights from ShopLiftr's 2024 Grocery Trade Promotion Report ShopLiftr 2024 Grocery Trade Promotion Data In 2024, the grocery industry saw significant shifts. ShopLiftr's in-depth analysis offers valuable insights into these changes and the strategies used by leading retailers. Year-over-Year Growth In 2024, the total number of trade promotions increased by 7.8% compared to 2023 . This growth reflects a robust promotional strategy employed by retailers. Quarterly Consistency Every quarter in 2024 experienced an increase in promotions. Notably, Q3 had the highest surge, with an impressive 12.8% growth compared to Q3 2023 . Top Categories for Promotions Beer/Wine/Spirits emerged as the leading category, making up 14.72% of total promotions . Trailing this were Snacks and Dairy, indicating a clear consumer preference for these items. Retailer Strategies Hy-Vee maintained its position as the leader in unique trade promotions. Albertsons and Safeway also exhibited significant promotional activity. ShopLiftr 2024 Grocery Trade Promotion Data ShopLiftr's comprehensive examination of trade promotions involved over 300 prominent grocery retailers across the United States. The total analyzed promotions reached 1,748,221 . This meticulous data was sourced from retailers' digital flyers by dedicated data teams. They ensured accuracy through weekly updates and UPC normalization for relevant insights. Quarterly Analysis The distribution of promotions throughout 2024 showed a marked increase compared to 2023. Each quarter experienced growth: Q1: 405,406 promotions (+30,463 from Q1 2023) Q2: 431,783 promotions (+16,901 from Q2 2023) Q3: 468,859 promotions (+53,160 from Q3 2023) Q4: 442,173 promotions (+26,705 from Q4 2023) Total: 1,748,221 promotions (+127,229 from 2023) Stronger Trade Promotions in H2 of the Year This promotional strategy suggests retailers are maintaining a steady flow of promotions. They avoid major seasonal fluctuations while observing a modest boost in the latter half of 2024. Retailer Performance The analysis identified the top five retailers with the most unique trade promotions: Hy-Vee, Albertsons, Safeway, Pick n Save, and ShopRite. These retailers have adopted aggressive promotional strategies, contributing significantly to their market competitiveness. Hy-Vee stands out by offering a wide range of regional flyers. These highlight exclusive deals across various locations. ShopLiftr plays a crucial role in consolidating these hyper-local promotions, streamlining amplification, and simplifying the execution of complex campaigns through its dynamic advertising platform . Top Categories Consumer preferences and strategic focus shape the categories with the most promotions. The top ten categories in 2024 were: Beer/Wine/Spirits: 257,394 promotions (14.72%) Snacks: 117,163 promotions (6.70%) Dairy: 116,523 promotions (6.67%) Meat (Fresh): 96,857 promotions (5.54%) Prepared Foods: 88,934 promotions (5.09%) Fruit (Produce): 88,776 promotions (5.08%) Soda: 81,048 promotions (4.64%) Juice/Drinks: 67,084 promotions (3.84%) Breakfast Foods: 65,553 promotions (3.75%) Vegetables (Produce): 59,038 promotions (3.38%) Insights for Brands and Retailers Alcoholic Beverages: The dominance of Beer/Wine/Spirits in trade promotions highlights its importance for sales. Retailers should leverage promotions in this category to attract price-conscious consumers. Snacks and Convenience Foods: The multitude of promotions in Snacks indicates a shift toward consumer convenience. Brands can benefit from offering bundled deals or limited-time promotions. Staple Categories: Dairy, Meat, and Produce have significant promotional activity. Retailers should prioritize these staples to increase traffic and basket size as they attract consumers looking for deals on essentials. Beverages: The high number of promotions in Soda and Juice/Drinks reflects strong consumer demand in these areas. Brands may enhance promotional strategies by introducing new flavors or seasonal offerings. Health and Wellness: The presence of categories like Fruit and Vegetables indicates growing consumer interest in health. Retailers should highlight the benefits of these products through promotions aimed at encouraging healthier choices. Impact of Inflation and Consumer Sentiment The increase in trade promotions during 2024 can be tied to inflation and changing consumer sentiment. As prices rise, shoppers become more sensitive to costs, leading to a focus on promotions. Over 55% of US grocery shoppers have started shopping based on discounts and promotions in the last year. Retailers respond to this trend by increasing promotions to attract cost-conscious shoppers and maintain market share. Conclusion ShopLiftr's analysis of 2024 trade promotion data reveals a strategic focus on essential staple categories. Consumers are attracted by promotions on a variety of products, from luxury items to daily essentials. The consistent distribution of promotions through the year indicates that retailers aim to sustain a steady flow of customers, avoiding reliance on conventional seasonal sales. These insights are vital for retailers and brands. They help understand consumer purchasing behavior and refine promotional strategies, allowing them to meet consumer demand while driving sales. Are you ready to elevate your marketing strategy and achieve remarkable results? Discover how ShopLiftr's exclusive database and innovative, dynamic digital advertising solutions can transform your trade promotions and effectively motivate consumers. Contact us for a demo today!

The recent Retail Media Summit in Toronto  unveiled transformative insights into the future of retail media, where industry leaders shared their experiences navigating this dynamic landscape. As brands increasingly seek solutions for measurement, personalization, and cross-channel integration, the conference highlighted opportunities that align perfectly with ShopLiftr's innovative approach to retail media technology. The discussions revealed several crucial trends that are not only shaping the future of retail media but also validating the solutions that forward-thinking technology partners are bringing to market. Data-Driven Decision Making Takes Center Stage Kellogg's emphasis on incremental sales measurement highlights a critical industry shift. For example, their holiday campaign demonstrated how connecting digital coupon activations directly to in-store purchases provided unprecedented insight into consumer behavior. With marketing budgets remaining flat, brands like Kellogg's are leveraging data to maximize every dollar spent. In Canada, retail media will account for 1 in 5 digital ad dollars this year , underscoring the importance of data analytics in optimizing marketing spend. ShopLiftr directly addresses this need, providing comprehensive measurement capabilities and clear attribution insights that help brands optimize their ROI through similar connected experiences. RMNs: From Optional to Essential MARS Pets' strategic approach with their holiday pet food campaign demonstrates how Retail Media Networks (RMNs) have become indispensable. Their campaign across multiple RMNs achieved a 40% increase in engagement by adapting creative content in real-time based on consumer response. Over 60% of Canadian brands and agencies have partnered with retail media suppliers . This indicates a strong trend towards integrating RMNs into marketing strategies, highlighting their importance in the retail sector. ShopLiftr's trade promo database and personalization capabilities enable brands to maximize their investments similarly, delivering tailored & flexible experiences that resonate with specific consumer segments - whether they're pet parents, busy families, or value shoppers. Emerging Platforms Show Promise Molson Coors' success story with Uber Eats illustrates the potential of emerging platforms. Their beverage promotion campaign achieved remarkable results by connecting with consumers in the moment of purchase intent. Despite being new to RMNs, they saw a significant lift in sales by focusing on precise measurement and attribution. In Canada, online food delivery is expected to reach a projected $28.6 billion by 2030 (7.7% annual growth rate ), highlighting the opportunity in emerging platforms. ShopLiftr's flexible platform architecture supports this type of innovation, helping brands maintain consistency while adapting to new opportunities and integrations. Our robust measurement framework ensures transparency and accountability across all platforms, just as Molson Coors required for their pioneering campaign. The Future is Integrated As the industry moves toward greater integration of digital and physical retail experiences, ShopLiftr stands ready as an end-to-end partner. Our technology bridges the gap between online and in-store shopping, while our ad tech capabilities drive the personalization and engagement that modern consumers expect. With 73% of consumers use multiple channels across their shopping journey  and expect a seamless experience, integration is paramount. ShopLiftr's solutions ensure brands can meet these expectations effectively. Partnering for Success The challenges observed - from scaling measurement to managing creative across multiple channels - require sophisticated solutions. ShopLiftr's comprehensive platform addresses these challenges head-on: Measurement and attribution capabilities that provide transparent insights Seamless integration of creative services across channels, on any screen, any size, anywhere Dynamic creative personalization that enhances consumer engagement Robust analytics that support data-driven decision making As we look ahead to 2025 and beyond, success in retail media will depend on having the right technology partner. ShopLiftr's innovative platform, combined with our industry expertise, positions us as an ideal partner for brands navigating this evolving landscape. By simplifying complexity and delivering measurable results, we help our partners stay ahead of trends and drive meaningful outcomes in their retail media initiatives. Ready to transform your retail media strategy? Partner with ShopLiftr to turn these insights into action and drive measurable results in your retail media initiatives.

As we emerge from a challenging 2024 marked by inflation pressures and economic uncertainty, the digital marketing landscape continues to evolve rapidly. With retail digital ad spending projected to reach $107 billion by 2026, understanding and adapting to these changes and recognizing digital marketing trends will be crucial for maintaining competitive advantage in 2025 and beyond. The Evolution of Dynamic Creative Optimization (DCO) In an increasingly complex advertising ecosystem, Dynamic Creative Optimization has become essential for delivering personalized, relevant content across all touchpoints. Leading platforms like ShopLiftr are helping advertisers overcome the challenges of fragmented channels through retail-agnostic solutions that provide the flexibility and scalability needed to reach consumers effectively. The ability to adapt creative content in real-time across any screen size or format has become critical, as consumers expect seamless experiences across all digital channels. With AI-powered analytics enabling precise targeting and personalization, advertisers implementing DCO are seeing up to 50% improvement in engagement rates. Overcoming RMN & Creative Services Challenges While retail media networks continue to proliferate, with spending projected to reach $67 billion by 2025, advertisers face significant challenges in scaling their creative efforts across multiple platforms. The lack of standardization across networks has created inefficiencies and increased complexity in campaign management. Key challenges include: Difficulty in maintaining consistent brand messaging across diverse platforms Resource-intensive creative adaptation requirements Complex measurement and attribution across different networks High costs associated with platform-specific creative development Success Story: Scaling Creative Services with ShopLiftr One notable success story from ShopLiftr involves a major beverage company that faced the challenge of executing a comprehensive campaign across multiple platforms. By leveraging ShopLiftr's advanced creative automation technology, the company managed to produce 88,500+ creative variations over a six-week campaign involving six NFL teams and 48 SKUs. This remarkable feat was achieved through ShopLiftr's ability to generate limitless variations of digital ads in any size, ensuring highly targeted, real-time campaigns across all digital channels. AI and Predictive Analytics: Driving Innovation As the industry rebounds from inflation impacts, AI and predictive analytics are emerging as critical tools for optimizing advertising spend and improving campaign effectiveness. These technologies enable: Real-time optimization of creative elements based on performance data Predictive modeling to identify high-potential audience segments Automated creative adaptation across different formats and sizes Enhanced geotargeting capabilities for local relevance The Power of Omnichannel Presence With digital advertising in physical stores projected to increase by 46% , and over 87% of retail sales still occurring in physical locations, the ability to deliver consistent messaging across all channels has never been more important. Recent studies show that 62% of grocery shoppers have used digital offers to save money , making them more popular than traditional in-store sales (55%). Successful strategies must bridge the digital-physical divide through: Seamless integration of DOOH with mobile and online campaigns Real-time content adaptation based on local market conditions Synchronized messaging across all consumer touchpoints Integration of post-transaction advertising to enhance engagement Future-Proofing Your Digital Strategy As we look toward 2025, success will depend on the ability to navigate these challenges while leveraging emerging technologies. The focus should be on creating scalable, efficient solutions that can adapt to changing market conditions and consumer preferences. Organizations that invest in flexible, data-driven creative solutions while maintaining a strong focus on local relevance and real-time optimization will be best positioned to thrive in this evolving landscape. The key is not just adopting new technologies, but implementing them strategically to create more efficient, effective marketing operations that can weather economic uncertainties while delivering consistent results. Ready to transform your digital marketing strategy and stay ahead of the curve? Book a free demo with ShopLiftr today and discover how our proprietary trade data, dynamic creative ad tech, and simplified creative solutions can power your success in 2025 and beyond. Don't miss out on the opportunity to elevate your campaigns and achieve unparalleled results. Click here to get started! (1) ShopLiftr Empowers Advertisers by Solving Creative Challenges with Simplified, Scalable Multi-Channel Ad Solutions

As we approach 2025, the retail landscape is undergoing a dramatic transformation. The long-standing narrative of e-commerce versus brick-and-mortar is giving way to a new reality: the 'retail renaissance.' This shift is redefining how we shop, advertise, and engage with brands. Let's dive into the key trends shaping this new era of retail: The Phygital Convergence Despite the e-commerce boom, it's crucial to note that over 80% of retail sales still occur in physical locations. However, the way these spaces are utilized is evolving. Digital advertising in physical stores is projected to increase by a staggering 46% , signaling a significant shift in how brands engage with consumers in-store. This convergence is creating exciting opportunities for retailers and advertisers alike. For instance, retail media search ad spending is expected to account for nearly two-thirds of the $67 billion projected for retail media network ad spending by 2025. This growth underscores the importance of integrating digital strategies into physical retail environments. AI: The Game-Changer in Retail Artificial Intelligence is revolutionizing every aspect of retail, from personalization to operational efficiency. AI enables real-time decision-making, customization of ads, and supports creative processes. Generative AI, in particular, is poised to reshape advertising operations, enhancing personalization at scale. For marketers, this means a shift towards more data-driven strategies . Customer Data Platforms (CDPs) and first-party data are becoming essential for targeted advertising and personalization. The challenge lies in balancing this personalization with growing privacy concerns, especially as we transition to a cookieless future. The Omnichannel Imperative Creating a seamless experience across online and offline channels is no longer optional – it's imperative. Consumers expect a cohesive journey , whether they're browsing on their phone, shopping in-store, or engaging with a brand on social media. This omnichannel approach extends to measurement as well. There's a growing need for interconnected data to accurately measure the effectiveness of campaigns across all touchpoints. Marketers are advised to focus on holistic strategies rather than siloed approaches. Emerging Ad Formats and Strategies The retail renaissance is giving rise to new advertising opportunities: 1. Non-endemic advertising: Retailers are increasingly selling ad space to non-endemic brands, diversifying their revenue streams. 2. Post-transaction advertising: Personalized ads after transactions are enhancing engagement opportunities, especially for non-endemic brands. 3. Audio display advertisements: These are emerging as an innovative method to capture consumer attention in an increasingly crowded digital space. Consumer Behavior: The Driving Force Understanding evolving consumer behavior is crucial. For instance, consumers are increasingly using platforms like Amazon for product research, challenging the dominance of traditional search engines. While social networks are less popular for search among adults, they are favored by younger consumers. The holiday season of 2024 is expected to reveal consumer mindsets shaped by economic pressures. Consumers are likely to be more intentional with spending, focusing on smaller basket sizes due to inflation. Advertisers must adapt to these changing behaviors by focusing on longer-term attribution and meeting consumers where they are. Looking Ahead: Strategies for Success As we navigate this retail renaissance, several strategies will be key to success: 1. Focus on Customer Lifetime Value: Build long-term relationships with customers, considering the entire customer journey in marketing decisions. 2. Enhance Engagement and Conversions: Prioritize conversions and engagement through thoughtful content strategies and a strong brand voice. 3. Simplify Complexity: The programmatic advertising landscape is fragmented. Solutions that simplify these complexities and enhance user experiences will be invaluable. 4. Embrace Innovation: Stay open to new technologies and platforms. Companies like PayPal and United Airlines are joining the commerce media landscape, indicating the broad reach of these changes. Conclusion The future of retail isn't about choosing between digital or physical – it's about creating a blended reality that meets consumers wherever they are. Brands and retailers that can navigate this new landscape with creativity, empathy, and technological savvy will not just survive, but thrive in the retail world of 2025 and beyond. As we embrace this retail renaissance, the key will be to remain agile, data-driven, and customer-centric. The possibilities are endless for those ready to reimagine the retail experience. What are your thoughts? Follow ShopLiftr for more industry insights! Source: eMarketer Summit: Top Trends of 2025 #RetailRenaissance #Phygital #Ecommerce #BrickAndMortar #DigitalAdvertising #AIinRetail #GenerativeAI #CustomerData #Omnichannel #RetailTrends #MarketingStrategy #ConsumerBehavior #AdTech #RetailInnovation #CustomerEngagement #DataDrivenMarketing #PrivacyInAdvertising #FirstPartyData #CDP #RetailMedia #PostTransactionAds #AudioAds #HolidayShopping #CustomerLifetimeValue #ProgrammaticAdvertising #CommerceMedia

It's been a week since the GroceryShop conference ended, but the learnings and insights are still resonating. Let's recap the key takeaways and themes from the conference: Personalization & Dynamic Advertising: - Theme : The conference emphasized the importance of personalization in driving brand loyalty and advocacy through dynamic advertising. - Example : PepsiCo showcased how personalized ad experiences boost conversion rates and drive brand loyalty. - Statistic : Companies leveraging data-driven personalization and dynamic ad technology have seen a significant 7-10x increase in sales-to-cost ratio. Unified Omnichannel Experiences: - Theme : Integrating online and offline retail environments to provide seamless shopping experiences for customers. - Example : Kraft Heinz established an independent e-commerce organization to enhance the connected consumer experience across various platforms. - In-store Digitization : Implementing digital out-of-home (DOOH) and digital shelf technologies can enhance customer engagement and drive conversion rates. Customer-Centric Approach: - Theme : Understanding consumer preferences and behaviors to personalize marketing strategies and enhance brand loyalty. - Example : Lidl implemented a rebranding campaign to enhance brand perception and emotional resonance among consumers. - Takeaway : Real-time feedback mechanisms significantly improve consumer behavior understanding, leading to more personalized marketing strategies and increased lifetime customer sales. Collaborative & Strategic Partnerships: - Theme : Collaboration with CPG companies, retailers, and technology partners to drive revenue growth through tailored experiences. Strategic partnerships can drive brand visibility and customer loyalty through targeted and impactful advertising campaigns. - Example : White Castle's innovative pop-up events with HEB strengthened retailer partnerships and created memorable brand experiences. Technological Innovation & AI: - Theme : Leveraging advanced technologies like AI and DCO for contextually relevant advertising solutions. - Example : Ahold Delhaize's dynamic pricing adjustments using AI-driven forecasts every 15 minutes showcased innovation in pricing strategies. - In-store Digitization: Exploring emerging mediums like Caper Carts for personalized and interactive in-store advertising experiences. By emphasizing personalization, unified omnichannel experiences, customer-centric approaches, collaborative partnerships, and technological innovation, brands and retailers can stay competitive and engage customers effectively in the evolving retail landscape. Follow ShopLiftr's blog for more industry insights and up-to-date trends. Curious what we do? Explore ShopLiftr's digital dynamic ad tech platform here.