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In the dynamic landscape of digital advertising, the recent Google NewFront presentation underscored a pivotal shift: the launch of a centralized demand-side platform (DSP) within Display & Video 360 (DV360) that promises to streamline the complex world of streaming ad inventory. This move, which aims to reach an impressive 92% of connected TV (CTV) households, signals a revolution in the way programmatic CTV advertising is approached. The exponential growth of CTV is undeniable. With the majority of U.S. consumers now using CTV over traditional TV or social media, it has cemented itself as the primary medium for a diverse range of content consumption—from OTT video streaming to gaming. Yet, despite this enormous usage, the market is reaching a saturation point where user growth is slowing. This saturation implies that the battleground for advertisers will no longer be just about reaching new users but engaging the existing audience in more meaningful, personalized ways. The transformative power of AI and personalization is set to redefine this engagement. By tapping into these capabilities, advertisers can analyze vast amounts of data to predict consumer behaviors and serve ads that are not just relevant but also timely. Imagine a world where programmatic CTV can deliver messages to consumers in virtually real-time, transforming a passive viewing experience into an interactive one. This level of personalization ensures that the content resonates, capturing attention and driving action in a way that generic ads never could. With regulators scrutinizing 'walled gardens', such as the integration of DV360 with major streaming services, the future of such centralized ad exchanges may hang in the balance. Advertisers must remain agile and look for platforms that offer flexibility, data-driven insights, and the ability to adapt to changing regulatory landscapes. This is where ShopLiftr comes into play. ShopLiftr's capability to leverage a robust, flexible digital advertising platform aligns perfectly with the evolving needs of the CTV advertising space. By using a data-driven approach to render accurate, tailored, and location-specific digital display and video ads in the moment, ShopLiftr addresses some of the key challenges marketers face executing CTV advertising. By utilizing the largest trade promotions database in North America, advertisers engage consumers with accuracy down to the store, in English or Spanish, fueling in-store sales. As we stand at the cusp of a new era in programmatic CTV, it is platforms like ShopLiftr that will pave the way for advertisers to thrive. By combining the centralized convenience of a DSP such as Google's DV360 with the intelligent, real-time personalization capabilities of ShopLiftr, brands and retailers can look forward to not just reaching their audiences, but truly connecting with them in ways that drive meaningful engagement and in-store action. The future of CTV advertising is not just about being seen—it's about being smart, relevant, and irresistibly engaging. ShopLiftr is already equipped to deliver on this promise, positioning itself as a critical player in the evolution of programmatic CTV advertising. Learn more about ShopLiftr's Dynamic Video capabilities>>>

In the rapidly evolving landscape of grocery retail and consumer packaged goods (CPG) brands, the strategic use of data-driven promotion insights is revolutionizing the way marketing strategies are crafted. ShopLiftr leverages its invaluable proprietary database of grocery trade promotions aggregated from retailers' digital flyers, which is meticulously curated by dedicated data teams. This ensures the highest levels of accuracy, relevance, and timeliness, thanks to normalization by UPC and manual weekly updates. The latest figures from ShopLiftr's Q1 US trade promotion data report unveil a notable 5.8% increase in trade promotions year-over-year, boasting a total of 406,414 deals, up from the previous year's 382,886. This surge underscores the grocery retail promotion momentum, with leading chains like Hy-Vee, Safeway, ShopRite, and Kroger at the helm. The data also illuminates prominent deal categories such as Beer/Wine/Spirits, Breakfast Foods, Prepared Foods, Fresh Meat, and Fresh Fish/Seafood, offering a window into current consumer preferences and market trends. As we advance through 2024, the focus sharpens on the importance of digital incentives and personalized promotion tactics for grocery retailers and CPG brands. The integration of ShopLiftr's data-driven insights into marketing initiatives allows these brands and retailers to tailor their offerings to align with the changing desires of consumers. Digital incentives, combined with dynamic advertising, present a golden opportunity to captivate shoppers instantly, delivering promotions that cater to individual tastes. This personalized touch not only elevates the shopping experience but also cements customer loyalty and increases sales in an intensely competitive retail sector. By embracing hyper-personalization—a trend gaining traction as evidenced by a Coveo and Retail Systems Research (RSR) survey predicting a shift from mass-market promotions to personalized offers—retailers and brands can forge deeper connections with their customers. Hyper-personalization can take many forms, from unique landing pages and bespoke product descriptions to dynamic pricing, and personalized loyalty rewards. By applying these innovative strategies and leveraging the insights from ShopLiftr’s data, retailers and brands can cultivate stronger relationships with customers, enhance brand loyalty, and propel sales forward. These forward-thinking approaches are not just about staying ahead of the curve—they're about defining it, ensuring that businesses not only keep pace with the market in 2024 but set the stage for continued innovation and success in the years to come. Want to learn more about how ShopLiftr's data-driven platform can amplify in-store sales?

In the ever-evolving food retailer sector, loyalty is currency, and more than half of key food industry players are investing heavily in it. According to Deloitte’s 2024 Retail Industry Outlook, a staggering 54% of food and beverage retailers are set to bolster their loyalty programs. The goal? To keep cost-conscious consumers engaged and opening their wallets. At the forefront of this strategic shift are Starbucks and Sweetgreen, who are tweaking their loyalty programs to encourage sign-ups in hopes of driving up traffic and ticket sizes. For Starbucks, AI-driven personalized experiences are proving successful, with their engagement and spend per member reaching new heights. Sweetgreen, not to be outdone, has introduced an annual Sweetpass+ membership, priced at $100 – a cost-saving alternative to their monthly option – with perks that extend beyond the plate to customer service and insider access. But what's driving this increased focus on loyalty? A survey by SAP Emarsys reveals that consumers now expect more tangible rewards for their brand allegiance. Approximately 46% of US respondents crave exclusive offers, while 43% are after better pricing. Yet, even with clear benefits, loyalty is not a given, as 59% of consumers would consider switching to a cheaper alternative, and 18% feel they can no longer afford to stay loyal. The Food and Beverage industry is under pressure to convey value, but they have a few strategies up their sleeves. Offering a wider product range, discounts, and exceptional customer service are key to returning customers. In fact, 47% of respondents remain loyal to retailers with diverse product selections, while 45% are swayed by discounts and incentives. Amidst these strategies, quick-service restaurants (QSRs) are not sleeping on the job. Chains like Pizza Hut and Chipotle are extending their hours to cater to younger demographics' cravings for late-night dining. This move is backed by data, with Pizza Hut noting a significant trend among younger audiences for late-night dining options. With labor shortages easing and delivery partnerships becoming more commonplace, there's little stopping QSRs from maximizing their night owl appeal. At ShopLiftr, we understand the critical role that digital ad tech plays in supporting these loyalty initiatives. The key is to leverage data effectively. For instance, Chipotle's rewards program promotions were personalized 60% of the time last year, thanks to their savvy use of first-party data. Brands and retailers need to use their loyalty programs as a data collection tool, testing and learning what resonates with their customers to enhance personalization via dynamic execution. Experimentation with new formats, such as Sweetgreen's automated locations and drive-up services, can offer insights into consumer preferences, aiding in developing omnichannel strategies that meet customers where they are. A strong foundation of trust and customer investment is essential, as seen with Starbucks Rewards, which boasts 75 million members worldwide. Even amid changes to its loyalty program, Starbucks saw a 15% growth in membership, underlining the importance of nurturing customer relationships over time. As a digital ad tech company, ShopLiftr acknowledges that the landscape is challenging. Still, it's ripe with opportunities for retailers to leverage technology and data to deliver value and convenience to their customers. With a strategic approach to loyalty programs, food retailers and restaurants can not only retain their consumer base but also see a significant impact on their bottom line, even when economic conditions are less than ideal. As we watch QSRs like Chipotle continue to thrive despite economic headwinds, it becomes clear that the right combination of personalized offers, strategic loyalty rewards, and omnichannel experiences can set any retailer apart. This is where ShopLiftr's expertise comes into play. We provide the tools and insights needed to not only understand consumer behaviors but also to act on them in real-time, delivering personalized and relevant digital ads that drive both loyalty and sales. In conclusion, the current retail climate highlights the importance of loyalty programs and the need to continuously innovate to meet consumer expectations. As an ad tech partner, ShopLiftr is committed to empowering with the digital solutions needed to enhance customer loyalty and thrive in today's competitive market. Stay ahead of consumer trends and keep your customers loyal. Let ShopLiftr help lift your digital advertising strategy to the next level. Sources: https://content-na1.emarketer.com/consumer-appetite-eating-shows-no-sign-of-abating https://content-na1.emarketer.com/low-income-consumers-pull-back-fast-food-wake-of-price-hikes https://content-na1.emarketer.com/personalization-loyalty-tips-chipotle-sweetgreen-starbucks https://content-na1.emarketer.com/loyalty-priority-over-half-of-retailers-this-year https://content-na1.emarketer.com/consumer-loyalty-waning https://content-na1.emarketer.com/late-night-dining-continues-its-ascendance

Leveraging ShopLiftr’s trade promotion data results from 2023, here are some tailored recommendations for brands and retailers to effectively leverage digital advertising using ShopLiftr's dynamic ad tech platform to amplify active trade promotions with hyperlocal targeting in 2024: 1. Regional Promotion Customization: Utilize the regional distribution of trade promotions captured in 2023 to customize digital advertising campaigns for specific geographic areas. By identifying regions with higher presence and engagement to specific categories or products, brands, and retailers can tailor their digital advertising content to resonate with local consumer preferences, maximizing the impact of trade promotions. 2. Seasonal Promotion Alignment: Analyze the quarterly distribution of trade promotions in 2023 to align digital advertising efforts with seasonal consumer buying behaviors. Tailoring promotions and ad content to correspond with seasonal trends identified in the 2023 data can enhance the relevance of promotions, driving higher engagement and conversion rates. 3. Targeted Category Promotions: Leverage the top categories for trade promotions identified in 2023, such as Beer/Wine/Spirits, Snacks, Dairy, Meat (Fresh), and Fruit (Produce), to inform hyperlocal targeting strategies. Use ShopLiftr's dynamic ad tech to target consumers in specific regions with promotions related to these top categories, optimizing ad content to align with the most impactful product segments. 4. Dynamic Pricing and Offer Optimization: Utilize ShopLiftr's ad tech to dynamically inject pricing and offer details by regional flyer variations right into digital display and video ads. By optimizing promotions in real-time, brands and retailers can ensure that their digital advertising efforts resonate with local consumers, driving higher conversion rates and sales. 5. Localized Consumer Insights Integration: By leveraging ShopLiftr's robust targeting capabilities to focus on consumer behaviors, preferences, and purchase patterns, brands and retailers can deliver more personalized and relevant promotions and messages to local audiences. 6. Enhanced Retailer Collaboration: Collaborate closely with retailers to align digital advertising efforts with their promotional strategies. By leveraging ShopLiftr's dynamic ad tech to synchronize promotions with retailer-specific initiatives, brands can amplify the impact of trade promotions and foster stronger partnerships with key retailers. By integrating these recommendations with the trade promotion data results from 2023, brands and retailers can optimize their digital advertising strategies to amplify active trade promotions with hyperlocal targeting, delivering more personalized and impactful experiences for consumers while driving sales and loyalty in 2024. Reach out to learn more about how our data-driven solutions can bring you superior results this year. DATA SOURCE: ShopLiftr's comprehensive analysis of active trade promotions across over 300 leading grocery retailers in the United States yielded a total of 1,628,536 promotions. This data is derived from their proprietary database of promotions captured from retailers' digital flyers, with the data being meticulously sourced by data teams, and never scraped. This first-party data was normalized by UPC, ensuring relevance, accuracy, and timeliness with manual weekly updates.

From quarterly consistency to top-performing categories, ShopLiftr's data-rich exploration of 2023 grocery trade promotions reveals the tactics of winning retailers and preferred consumer categories. In 2023, ShopLiftr's comprehensive analysis of active trade promotions across over 300 leading grocery retailers in the United States yielded a total of 1,628,536 promotions. This data is derived from their proprietary database of promotions captured from retailers' digital flyers, with the data being meticulously sourced by data teams, and never scraped. This first-party data was normalized by UPC, ensuring relevance, accuracy, and timeliness with manual weekly updates. ANALYSIS BY QUARTER The distribution of promotions throughout 2023 was relatively even across all quarters, with a slight increase in Q2 and Q3: ·        Q1 saw a total of 382,886 promotions, accounting for 23.51% of the annual total. ·        Q2 experienced a slight uptick with 414,882 promotions, making up 25.48% of the year's promotions. ·        Q3 continued this trend with 415,699 promotions, representing 25.53%. ·        Q4 concluded the year with a nearly identical figure to Q2 and Q3, recording 415,468 promotions, or 25.51% of the yearly total. This data suggests a consistent promotional strategy throughout the year, with retailers avoiding significant seasonal biases in their promotion schedules. REVIEW OF RETAILERS Among the retailers, the top five most active in unique trade promotions were Hy-Vee, Albertsons, Safeway, Pick n Save, and Kroger. These retailers have adopted an aggressive strategy with trade promotions, which likely plays a key role in their market competitiveness. For instance, Hy-Vee stands out by consistently providing a wide range of regional flyers that highlight exclusive deals across various locations and geographies. ShopLiftr is instrumental in consolidating these hyper-local promotions, streamlining the amplification process, and simplifying the execution of complex campaigns through its dynamic advertising platform. LEADING CATEGORIES The categories that saw the most promotions reflect consumer preferences and possibly the strategic focus of retailers, with the top five (out of 58 categories) being: Beer/Wine/Spirits – 15.44% Dairy – 7.03% Snacks – 6.65% Meat (Fresh) – 6.42% Fruit (Produce) – 5.53% These categories may indicate areas where consumers are most responsive to promotions or where retailers see the greatest margins or competitive advantages. The prominence of alcoholic beverages and easily consumable items like snacks suggests that consumers may prioritize convenience and indulgence when shopping for a deal. Dairy, meat, and produce are staples in many households, indicating that promotions in these categories can be powerful tools for driving traffic and increasing basket size. CONCLUSION In conclusion, the 2023 trade promotion data aggregated and analyzed by ShopLiftr reveals a strategic emphasis on key staple categories and indicates that consumers are influenced by deals across a range of products, from indulgent items to everyday necessities. The consistent spread of promotions throughout the year suggests that retailers are keen to maintain a steady flow of traffic rather than relying on traditional seasonal peaks. These insights can be valuable for retailers and brands alike in understanding consumer buying behaviors, optimizing promotional strategies, and ensuring they meet consumer demand effectively while driving sales. Want to learn more about ShopLiftr's proprietary database, dynamic digital ad capabilities, and how to amplify your trade promotions, inspire consumers, and achieve proven results? Reach out for a demo today.